Reid My Mind

Audio: Record player static… “Back in the Day” Instrumental, Ahmad

TR:

Every now and then I like to tell my kids about my experience growing up. It puts things into a perspective. At least that’s my intent. They usually just make fun of me.

I tell them how as a young child growing up in the 70’s we used to get dressed up to go to the movies. I mean actually put on our good clothes. For me that meant dress pants which more than likely was polyester. Hard bottom shoes and dress shirts or sweaters.

(“Yuk”)

Movies were an experience.

Over the years that experience changed. By the early 80’s, I didn’t get dressed up and go downtown with my family, we now had a local theater. I could go with my friends, choose my own clothes. At first that was during the day time, but then as I got a bit older and a new multiplex theater was built in the borough, we all traveled there on Friday and Saturday nights.

Audio: Krush Groove Movie Trailer…

RIP, to the Whitestone Theater in the Bronx!

The experience continued to change. I changed as well. I began to prefer going to the movies during the day again. Eventually with my own family.

For a few years, I stopped going to the movies altogether. That was when I could no longer see the screen. I didn’t return until a theater about 30 minutes away from my home began offering Audio Description. That process wasn’t very smooth at first, but it did get better.

Now I’m back to my family trying to tell me what to wear.

Today, Covid 19 has obviously made adaptation a requirement for just about everything in our society. As we’ve seen, these adaptations paired with accessibility can equal opportunity. It’s not permanent, we know experiences evolve. When it’s inclusive, well I think that’s a good thing!

By the way, there’s nothing wrong with my sweat-shirts!

I’m Thomas Reid, your host and producer!
You’re rockin’ with Reid My Mind Radio!

Audio: Reid My Mind Theme Music

Cathy:

My name is Cathy kudlick and I’m Director of the Paul K. Longmore Institute on Disability at San Francisco State University. I should spell out Longmore because so many people here it as lawn mower, but it’s Longmore. It’s a disability cultural center. We try to kind of get people to think about disability in new and creative and innovative ways.

I’m a History professor in addition to my role as Director at the Longmore Institute and I teach Disability History among other things and I come at this largely as somebody who grew up with a serious vision impairment and was in complete denial through much of my life trying to pass and pretend and all of those things and then a random encounter with somebody and then started to read more about blindness tuff and disability stuff and all of that led to kind of start to say hey there’s nothing to be ashamed of here so why not embrace what’s really cool about this and think about it in new ways.

TR:

Thinking about disability in new ways. We’re going to come back to that.

If you’ve been riding with Reid My Mind Radio, you’re probably thinking we’re about to dive into Cathy’s journey. It’s obvious, Cathy’s story falls in line with this podcast’s mission. Well, for now that’s not the case. She has however, agreed to come back to share her story on a future episode.

Today’s episode is all about the…

(Audio: “Super, Super Super, from Super Rhymes by Jimmy Spicer)

Superfest Disability Film Festival.

Also here to take us through the festival is Emily Beitiks the Associate Director at the Longmore Institute on Disability.

Emily:

I’m the Coordinator of Superfest. I work with the film makers each year to help them audio describe their films and work with the audience each year as we kind of learn from them what works what doesn’t work and bring Superfest into other arenas to kind of broaden the reach of where our films are seen and introducing people to audio description for the first time when I do school assemblies or go to libraries or not your traditional Superfest audience. I’m a non-Disabled accomplice in this world. My mom had a disability since before I was born so I’ve been really passionate about bringing my own experiences kind of straddling both worlds experiencing disability discrimination and also participating in it as being a non-disabled person.

TR:

Let’s start with a bit of history.

Emily:

Superfest was started in Southern California in Los Angeles in 1970. It switched hands to various organizations over the years and migrated up to the Bay area where it was run for many years by Culture Disability Talent. It was a really well loved grass roots effort volunteer lead.

TR:
Running an event like this solely with volunteers can be a challenge. In 2012, Superfest found a new home with The Paul K Longmore Institute on Disabilities and The San Francisco Lighthouse.

Emily:

It was just kind of a very exciting match because the Longmore Institute was just getting started in a new sort of way as our founder Paul Longmore had passed away and Cathy had come on as Director and Lighthouse was a really established organization but focusing more on direct services and was interested to kind of push their boundaries by doing some more cultural programming.

We partnered up and ran Superfest for the past seven years.

TR:

The festival, which originally was not an annual event, is now headed into its 34th year. This will be the first time it’s solely run by the Longmore Institute, as the Lighthouse leadership decided to focus on other programming.

Emily:

We were really lucky to have that partnership with Lighthouse for many years because they just had a sort of organizational structure for like getting the bills paid and the reservations booked that moved a lot faster than we were capable of when we were just getting started. We’re really lucky that they waited and gave us a lot of warning because now we’ve been up and running for some time and we’re ready to run the ship by ourselves.

Cathy:

The other thing that kind of got thrown into this that makes it less hard to measure what the big change is you know with Covid how much of this is ultimately going to be online anyway. We’re still trying to decide. We don’t quite know if the venues we want to have it at in mid-October are going to be open and ready and all that. So it’s hard to measure exactly what a new Superfest without Lighthouse is going to be like.

TR:

Fortunately, Superfest in October won’t be their first go at managing events online.

Emily:

For the last few years, we do an annual event called the Longmore Lecture in Disability Studies and we had started to experiment with using Zoom to live stream that event to be able to bring it to people that by nature of their disabilities they couldn’t come or geographically they couldn’t come in person. When shelter in place hit and we’re here in San Francisco which is one of the first places in the country that got the official lockdown, we kind of saw it as a real opportunity, we’re like oh, we can do online programming. We’ve had experience with this and we could figure out how to bring it to a festival environment.

TR:
The challenge in presenting films online is the threat of pirating.

Audio: Scene from Pirates of the Caribbean”

“You are without doubt, the worse Pirate I’ve ever heard of.”

Jack Sparrow: “But you have heard of me”

Emily:

But I knew I’d worked with enough film makers over the years who I could reach out to that their primary mission was just for people to see their films. So the risk of possibly somebody making an illegal recording was just not as big of a concern. The more people that see this film the better.

TR:

Some of the films included work from Reid My Mind Radio family members Cheryl Green & Day Al-Mohammed.

Emily:

People really need this right now. People are cut off from their community and at the same moment that there’s so much hurtful and ablest rhetoric circulating around disability. And so to be able to spend an evening or an afternoon watching some disability films it also really brings people together and celebrate disability and get at the nuances of life with a disability that certainly the mainstream media doesn’t always get, just felt like a really important possibility.

TR:

My initial interest in featuring Superfest here on the podcast began with access. I was really impressed with the way they just for me at least, appeared to come out of nowhere and start providing content for the disability community. The way they do access; not only did I feel included, but knowing others were also able to participate just felt like something I should share with the Reid My Mind Radio family.

I wasn’t the only one reacting.

Emily:

One person was like I’ve never been able to participate in any sort of film festival in my life because I spend most of my time in the bed. They said this was just incredible to get to be part of this. Another one that stood out was a guy who stayed up super late to watch in Kenya with a group of friends and was like that was absolutely worth staying up for. Now I have a group of friends and we’re going to watch all your programs. And he certainly has.

So just being able to bring this program to people that don’t have what we have in the Bay area has been really exciting.

Cathy:

Emily thought to do another really cool one which was Superfest Kids which was kind of a nice home schooling moment I guess, with disability awareness and it was all geared towards kids. How many people did we have on that one? Do you remember?

Emily:

We had about 150. A number of people were like my kids are supposed to be on a Zoom call with their class right now but this is a more important lesson.

TR:

A lesson that more of us need no matter our age.

For the unfamiliar, the idea of a disability film is something like;

Cathy:

Oh Disabled people are people too and isn’t it great that they’re there and this is a positive happy uplifting story. It’s not a depressing one whatever. Those are fine, but we highlight what we think is disability 201 – films that share the creativity and the ingenuity or the unexpectedness or the intersections of disability with other kinds of identities.

TR:

Identities like race, gender, sexuality

Considering the idea of Disability 101 versus 201, you may think those new to disability should begin sequentially. Cathy however doesn’t see it that way.

Cathy:

I would say go to Superfest right away because if you’ve even thought about disability for five seconds or anybody around you has thought about it, chances are they’ve seen some version. It’s usually some films by a family member or friend that just thinks wow you know it’s really great that so and so with fill in the disability and then fill in what they did. They either traveled somewhere or they climbed a mountain or they went to school.

TR:

The 101 or 201 classification isn’t about good or bad. The distinguishing factor between the two is 101 films aren’t often made with disabled people in mind.

Cathy:

We want people to sort of think about disability as experimental and as interesting and as passionate and not just as yet another feel good story about somebody climbing a mountain because they started to be more comfortable with their disability or they needed to prove themselves. We want to ask them to think about well what happens when that person comes down from the mountain. What’s their life like after that?

TR:

That’s another difference. The 101 films feature a single disability experience.

Cathy:
But the 201 version would have them speaking to other disabled people and kind of bonding. There would be some sort of connection and some sort of excitement and engagement. It’s not just like one person being show cased all by themselves.

It might be that they have a quirky view on things and they change the thinking of other disabled people or they changed the thinking of people around them to give an unexpected perspective on the world around them.

TR:

The 201 films like Superfest, really center disabled people. And at the end of the day, as Emily explains, the goal is pretty simple.

Emily:

We’re just trying to not have them be bored. Even if you are new to finding your disability identity, typically a 201 film can just go a lot farther with pushing people’s buttons and thinking like wow, there’s this whole world of thinking about disability that I haven’t seen before.

A few years back we came up with a list that we kind of think of 10 things that define disability 201 and what Superfest is all about. Things you’re going to find at Superfest that you’re not going to find anywhere else.

TR:

These are things like;
People with disabilities as the main characters
Intersectionality – people with disabilities aren’t just white men as often portrayed in movies. So at Superfest, you’ll see representation from Black, Latinex, and LGBT people with disabilities.

I’ll include a link to these ten categories on this episodes blog post at ReidMyMind.com.

At Superfest, all screenings include open Audio Description. So unlike when you attend a film at your local theater and you request the headset and receiver to privately stream the audio description, these films have the description streaming with the main audio. As Cathy notes, this does require some introduction for an audience unfamiliar with AD.

Cathy:

You’re going to hear this and you’re not used to it. Think about it as a new way of watching films. I’ve often thought of it as in that context of when they introduced talking to silent films. It’s another layer that people weren’t ready for and then suddenly like woh this is very new. The problem with that though is it can be sensory overload for people that have processing or cognitive stuff going on

TR:

A challenge of producing a film festival like Superfest is the idea that creating access for one group of people may unintentionally exclude another group.

For example, Emily talked about a film called To Be or not To Be. It featured a young man with Cerebral Palsy in Kazakhstan. The film which was in Russian, required translation. For sighted users, printed sub titles along the bottom portion of the screen will do the trick. Blind viewers require over dubbing.

Emily:

The focus of the film is really his incredible acting abilities. In making it accessible to the Blind we were then losing hearing this actor with CP and his own voice telling his own life story. So it was a really tough example of like a competing accommodation of wanting to bring access to the Blind but not wanting to lose this man’s voice.

TR:

This particular film worked out because it had enough quiet space that the description and dubbing was staggered to allow the actors voice to be heard. For this very reason, Superfest now determines which films are better suited for open description but offers closed description for others.

Emily:

So much of our work is working with these film makers to teach them, think about the problem and have tough conversations as we do it so that hopefully people are thinking about it in advance of making their films.
[TR in conversation with Emily:]

So what is that process like, of teaching the film makers?

Emily:

Well, when they apply to participate in Superfest, there’s a requirement box that they have to check that says that they’ll get their films captioned and audio described.

TR:

Most of those who apply are in agreement with this philosophy. In some cases especially for independent film makers, the cost of captioning and describing, while small in comparison to other production costs, can present a challenge.

Emily:

A lot of our film makers are able to get it done. Other times we have to work and get creative about finding funds ourselves to be able to cover those expenses or find funders that are willing to do it for them. With each film kind of think it through with the film makers and sort of talk through the strategies.

TR:

Funding is just one of the challenges. Some films may just be packed with dialog and visuals leaving little space or no space for description. Emily and Cathy explain how one such instance was managed and how the result can be a win for all involved.

Emily:

And so we were like we’re going to just have to add pauses to the film to do this right and get some of that Audio Description in. There were going to be visuals that like everyone in the crowd who was sighted was going to laugh at that and we didn’t want to risk that people would not get to experience those jokes. And so we built in those pauses and I think this film maker was super up for it.

Cathy:

You know when audio description’s done badly it’s horrible, it’s like suffocating on something that’s beautiful and something that’s not. But when it’s done well it kind of coaxes out some great stuff that’s already in there and enhances it. So she got somebody to audio describe the film that had the same snarky tone that the images did. So it totally enhanced the images for everybody.

Emily:

We’re introducing it to them for the first time but we’re also really trying to empower them to be advocates for what the final product is and be like you know your film best. You know if that visual right there matters or if that was just some B roll you needed to fill the shot. The more active that they can be in the audio description process if they do outsource, the better the results have been.

Cathy:

To me that’s the dream of a Superfest audio description experience where the film maker says woh this made my film better!

TR:

Currently, English and American Sign Language (ASL) are the only supported languages. However, an online festival offering multiple links for various languages would simplify the process in comparison to a live physical audience.

Getting that audience whether in person or not takes work.

Emily:

Shout out to our wonderful student assistants. Every time we have an event they get an email from me like okay, here’s the audience for this one, think of everybody you can and send them this email. We have like a big list of disability organizations all across the country, but then with each one we’re like who can we reach that would not have any interest in attending a disability film festival but because of this new sort of twist on it right, might be interested.

TR:

Selecting the students, or Longmore fellows, as Cathy refers to them is not about finding interns to get the job done.

Cathy:

We try to hire as many students with disabilities and put them in the majority as our kind of student workers but also we’re educating them and bringing them into community with each other about new ideas around disability.

TR:

The students are experiencing the mission of Superfest, advocacy, education and community building. All done through the phase one judging of the films.

Cathy:

It’s almost like a class but we get paid internships for students with disabilities to come and basically watch like 190 – 200 films and have to Weddle it down to like 10 or 15. And we teach them and they teach each other and they become advocates and learn about representation of disability and all these things by working together.

TR:

Both Cathy and Emily lead the interns in discussions about the films. With each of the students coming to disability from different angles as you can imagine, the conversations are rich and engaging.

For more on Superfest jurors, check out episode 76 of Alice Wong’s Disability Visibility Podcast. I’ll hook you up with that link on ReidMyMind.com.

While much of the world got caught flat footed during the pandemic, we see how the team at Superfest was in a position to quickly respond.

Emily:

We have always evolved with new twists and turns each year.

Emily & Cathy:
There’s always something!

Cathy:

The BART Station right by the venue was down. We created a bus bridge to another BART station. We found out like that morning at the festival.

Emily:

One year we arrived at one of our venues and the night before they had painted a wall like right outside the entrance to our auditorium. So the fumes were going to be a serious problem for anyone with chemical sensitivity. We’re like, alright great let’s figure it out. We’re going to get some fans in here. We’re going to reroute and everyone’s going to enter through the back.

We’ve been giving advice to some of the other film festivals not just disability film festivals but film festivals period with how to do online programming. I think that’s a great example of like when you’re in the disability community you’re used to things not being made for you because of ableism. That gives you this adaptability and flexibility and like our festival has that spirit.

TR:

The Superfest Film Festival will take place on October 17 & 18, 2020.

With 15 films all falling within the range that Superfest aims to include.

Emily:

Different disabilities featured, a mixture of documentaries that look at some of the honest hardships of life with a disability and others that are light and hilarious and really get at some of the funniest moments insider humor inside the disability community. A lot of really incredible artistic films that explore the beauty that comes with disabled bodies and disabled dance movement.

TR:

This year’s set of films consist of 14 short and 1 feature film.

Emily:

Called God Given Talent that explores a local Oakland based artist who’s Black and Blind. Really looking forward to sharing that more local story.

TR:

And yes, you are going to hear more about that particular artist in an upcoming episode right here on the podcast.
*

For more on the films included in this year’s Superfest lineup visit SuperfestFilm.com.
You can learn more about the Paul K. Longmore Institute on Disability at LongmoreInstitute.sfsu.edu
They’re on Twitter @LongmoreInst and Facebook Facebook.com/SFSUDisability.
Or, just check out this episodes blog post at ReidMyMind.com for all the links.

Superfest sounds like much more than a film festival. In fact, I see it as a resource for those adjusting to blindness.

Chances are those new to blindness or disability in general haven’t spent much time critically thinking about disability. Being new to the experience is an opportunity to examine all that’s been accumulating in the sub conscious over the years. The films featured in Superfest encourage us to move our thinking about disability to a conscious level.

Take a look at the list of 10 things defining the 201 films and Superfest. They resemble some of what I’ve been learning along this journey of adjusting to blindness. Like;
* Recognizing the various ways disability intersects with other identities
* Exploring disability as a political and social issue, not just medical
* Seeing ourselves throughout all aspects of society and finding friendships within the community.

In fact, now that I think about it, Superfest sort of reminds me of how I feel about this podcast.

Cathy:

People need to know about this. it’s just such a great opportunity and it’s kind of great that it’s gone under the radar for so many people for so many years but on the other hand it just would be so great to have it be really, really well known. It’s so beloved and people are so excited about it and every year people come and they’re just like woh, we never thought of this. This is so amazing.

TR:

I’m just sayin’!

While I’m looking forward to Superfest being online this year because I personally get to attend, I know there’s no replacement for that in person experience. I look forward to one day being able to participate in person. I get the sense that it could be a similar experience to my first blindness conference. That sense of belonging or community.

Audio: It’s Official…

Cathy Kudlick…
Emily Beitiks…
And Superfest…

Its official! You know you’re part of the Reid My Mind Radio family!

Come hang out with yours truly and the rest of the cool kids watching some fun, interesting and thought provoking films. Head over to SuperfestFilm.com to check out the lineup and grab your ticket. Don’t forget the snacks and drinks. (You gotta have the snacks and drinks.)

Subscribe wherever you get podcasts!
Transcripts & more are over at ReidMyMind.com. And yes, that’s R to the E I D
(Audio: “D and that’s me in the place to be” Slick Rick)

Like my last name.

Audio: Reid My Mind Outro

Peace!

Hide the transcript

TR:

Greetings everyone, from at least 6 feet away!

First and foremost, I hope everyone is doing well, and you each are as comfortable as possible. Most importantly staying safe and keeping each other safe by following the recommended protocol.

for right now, I’m going to keep my Corona Virus thoughts and observations to simply wishing you all the best. And reminding you all to protect yourselves physically but also pay close attention to your mental health.

By the way, my name is Thomas Reid host and producer of this podcast where we bring you compelling people impacted by all degrees of blindness and disability. Occasionally, I share my own experiences as a man adjusting to becoming Blind as an adult. All of this by the way has been brought to you since 2014 from the safe and sanitized studio located in my home. So really, ain’t nothing new here folks! We’ve been riding ahead of this curve for a minute!
Now, only one way to start this episode…

Audio: Water flowing from sink…

TR sings…

“Wash your hands, Wash your hands, Everybody wash your hands.
Wash your hands, Wash your hands, Everybody wash your hands.”

Audio: Reid My Mind Theme Music

MS:
I’m Matthew Shifrin and I’m a Blind Musician and Inventor.

TR:

You may be familiar with Matthew. He’s received a fair amount of press in regards to his work with Lego. Specifically, his work making Lego instructions accessible to Blind children.

It all began when he himself as a five or six year old child followed a very specific instruction given to him by his close family friend.

MS:

Lilya who later created the text based instructions, she and I were driving back from somewhere , she stops the car and yells “Get out.” Ok, I get out. She says pick up this crate. This crate is like half my body weight. And so we manage to muscle this crate into the trunk of her car and she’s like, “C’mon open it.” I open it and this crate is full to the brim with Lego bricks.
And that’s really how my journey with Lego started.

TR:

Matthew began building Lego sets with the help of his parents.

MS:
Because they could read the instructions and I couldn’t.

TR:

Lego instructions are visual. They’re diagrams detailing how to connect the various pieces completing the design.

MS:

We were mainly building bionicals. , which were these action figures that Lego made. They were very formulaic. If I built one of them, then I could build the rest of a certain type on my own. Those were the only types of sets I could build on my own.

TR:

Building the sets required the help of Matthew’s parents.

MS:

So they’d just say okay you need to find such and such piece. I’d go scrounging around the bottom of the box to try and find something and then they’d say okay well here’s where you put it and I’d put it there and we’d go piece by piece. It would just take 4 to 5 hours to build a $20 set that was 200, 300 pieces.

TR:

While appreciative of his parent’s dedication and time, Matthew recognized the difference between his Lego experience and that of his friends.

MS:

They were building sets all the time. They’d come into school and say hey I built a spaceship yesterday and I’d say oh that’s so great. How did you do it? Then there’d be silence and they’d be like well, I looked at the instructions and they told me what to do and I just followed them. I just remember thinking all this time I wish I could do that.

TR:

In case you’re thinking Lego is just a toy.

MS:

When we look at Lego instructions they really provide a lot of insight into how things are made. How things are built. How mechanisms work.

And when I built on my own I really had none of that vocabulary.

TR:

This was evident from the experience his sighted friends had with Lego.

MS

they could build trains that ran, crossbows that shot actual darts because they were familiar with the engineering concepts that made these devices work.

TR:

Working with his parents gave Matthew[emphasis on some] some insight…

MS:

But as the Blind builder I was just following directions. I had no idea where we were going. yes, I knew it was some sort of frame that we were building but I had no idea what it would end up looking like. As opposed to the parents who did. There wasn’t a lot of vocabulary gained even then because I couldn’t see the instructions on my own I couldn’t flip ahead. I couldn’t imagine structures in my head because I had no vocabulary

TR:

Remember Lilya, the family friend who had Matthew lug that first box of Lego bricks into the car? On his 13th birthday, she brought him the next step in his access.

MS:

She gives me this big cardboard box with a big fat binder. And mind you this binder is thick, we’re talking two copies of the yellow Pages thick. In this binder there are these instructions that she’s hand Brailed on a Perkins Braille typewriter. And in the box is this Middle Eastern Lego Palace. This palace was big, 830 – 840 pieces. these instructions she created completely on her own. She invented her own vocabulary to name every type of Lego piece that was in that set.

TR:

That was the vocabulary Matthew longed for.

MS:

Put a flat 6 by 1vertically on the table. Put a flat 2 by 1 on its rear most button over hanging to the right horizontally. Put a flat 4 by 1 vertically to the front.

I got to a point where I was able to read instructions and imagine what it would be like to build a certain model or a certain sub section. That’s just spatial awareness, spatial reasoning, these sighted skills that are developed over many years in sighted children. The fact that I was able to really visualize on my own was a very valuable skill and I would argue an under taught skill when it comes to Blind children.

TR:

Getting access to Lego instructions was just a part of Lilya’s goal.

MS:

Her goal was that I should have the same experiences as other sighted children. And so she brailed board games, she brailed books. She did all of tshe did all of this stuff, but Lego was just the one thing g that she could not figure out how to make accessible for many many years just because the instructions were pictures.

TR:

Once Matthew gained access.

MS:

I just wanted people to have this resource because I’d benefited so much from it. Not all Blind kids have people that could write instructions for them. Everyone deserves to be able to build and to learn from what they’ve build.

TR:

making this information available to other Blind children required some steps.

MS:

We had to create more instructions, build more develop some sort of language. Make sure that this was durable and then we had to get it out to Blind people. I think Lego themselves were always an end goal but Blind people had to come first because we had to be sure that Blind people could engage in this content as much as I could.

TR:

Realizing the instructions could be produced digitally, eventually led to the website.

MS:

LegoForTheBlind.com where all our instructions live. there’s 30, 40 sets there.

Our end goal was always getting it to a larger entity.

[TR in conversation with MS:]

Would you consider yourself an advocate?

MS

Sure. Advocacy is like a blob, you can shape it mold it. One might argue that lilya making those instructions was advocacy. After she made those instructions and we had that website, I’d always wanted to get it through to Lego but I really didn’t know how to go about it. To infiltrate such a massive company you need to know people.

TR:

His first attempt, contacting Lego customer service didn’t yield any results. But sometimes, all you need is to know someone, who knows someone…
MS:

I was interning at the MIT Media Lab. I had a friend who worked there adn there’s a group there called the Lifelong learning Kindergarten Group and they have a very long and fruitful collaboration with Lego themselves. So I went to this friend of mine and said hey I have this project and I told him about the project and he said yeh, I have a friend who just moved to Denmark two weeks ago and he’s working with Lego. I’ll send your story along to him. We’ll see where that gets you. This friend of his emailed back and he said oh yes this is a very interesting story I’ll send it to the head of the new projects division which is like Lego’s version of DARPA, all their secret mysterious projects that no one really knows about until they get released. Then when I got in touch with this guy Olaf Gyllenstenthat was really a pivotal moment

because this guy was in on it. He wanted this to happen as much as I did.

TR:

That’s known as an internal ally. Someone in the organization to help advance your cause.

MS:

Mind you this guy had no connection with Blind people. He had just never thought about Blind children as a possible segment of people who could enjoy Lego and their instructional aspect just as much as sighted children. Just because he never met Blind children. When he realized this impact that this could make on Blind children, he bulldozed his way forward through the ranks of the company. He talked to the head of Lego Niels B. Christiansen who runs the company now and Christiansen was very enthusiastic and when your project goes that high up , it’s going to go somewhere.

TR:

And it did. Lego decided to produce the instructions.

MS:

The Lego Foundation, they’re kind of their charitable we have cool projects arm. They were showing off these instructions and they wrote me an email and said we have a press conference we want you to present. Could you come and we also want to introduce you to all of the people that have been doing this. Could you spend six days in Denmark. (Laughing…) I was like well, I guess I can. It was a conference of Lego fans. They are very committed. They have blogs and websites, YouTube channels. We’re showing the kind of text based instructions and comparing them to the graphical ones and just kind of talking about the thrill of being able to build on your own. Just the response form these people was amazing. They and I are just united by a love of Lego. It was amazing to see how touched these people were by these instructions and by the spreading of this medium to people who previously could not engaged with this medium as your average sighted person could. That was just a really energizing moment.

[TR in conversation with MS:]

Are you still working with the company?

MS

Very much. I do quality assurance. Checking instructions and making them as understandable as possible. We’re hoping to have 25 to 30 accessible instructions out in the next couple of months for sets that are currently out.

TR:

Users will be able to purchase a Lego set from their favorite retailer and download the instructions from the Lego website, LegoAudioInstructions.com.

MS:

Hopefully they’re also going to redesign their packaging so that they can Braille the numbered bags. I don’t know how long that’s going to take but that’s just something they’ve been looking into and hopefully that would happen.

[TR in conversation with MS:]
Wow!

TR:

I really shouldn’t have such a reaction in 2020. Unfortunately, the response from Lego, isn’t the norm. Even companies who make they’re product accessible, packaging, well that’s another story.

MS:

When Lilya and I were making these instructions on our own we really wanted Blind children to have the complete experience of building the set. So we would describe the box art and the advertising from the back of the manual and the art and the little prints on the Lego people because we really wanted the Blind child to engage with the set as much as the sighted child could. And it’s wonderful to see that carry over to Lego’s instructions. They describe the little Lego people and they describe this and that . They really tend to energize the experience. They really guide you through the building process and they complement you once you finish something they’re like congratulations you finished the car. An adult might kind of get annoyed by that but for children this is what they need when they’re fist getting into Lego. It’s really important for them to feel really included in the process and engaged by the process not just I’m stacking pieces but hey I built a thing. Now I can revel in this thing and then can move on to the next part of the build the fact that Lego are really making their instructions so human, I’m very glad that they’re doing that.

[TR in conversation with MS:]

It’s funny because you said adults can get annoyed… I don’t know, I guess because I’m coming from a particular perspective…

TR:

I wasn’t a Blind child. I don’t even recall having any Lego sets growing up.

When I became Blind as an adult, I had small sighted children, but man, I wish I had a Lego set with accessible instructions to actively engage in with my kids.

I did have a set of Braille Uno cards. That was one of the ways I practiced Braille. Unfortunately my daughter only three years old then would beat me constantly and it just wasn’t any fun! And for the record, I didn’t let her win. I’m not that type of parent. She was just a little card shark. I’m still not over that!

Matthew recently found a cool way to pair Lego bricks with a new interest.

MS:

A few months ago I started climbing with a team of disabled rock climbers. I saw that the Blind rock climbers were really struggling because there’s a person at the bottom of the climbing wall who yells directions at you. And that’s great because then you can get up to the top, but you have no opportunity to think ahead and really plan for yourself. As opposed to the sighted climber who’s able to come up to the wall look at it and really strategize as to where they put their various appendages. I thought well wouldn’t it be cool to make a Lego based mapping system for rock climbers.

TR:

Next time he went to the rock climbing gym, HE brought his Lego bricks and figured out a method for mapping the wall.

MS:

Different types of pieces are used for different types of holes. Two by ones are jugs which are large rounded holes and then one by ones are crimps which are smaller holes. Three by ones are legends and one by one flat round pieces are foot holes.

TR:

The map is laid out by working with that sighted person who yells directions.

MS:

They can do it in a matter of minutes. A minute or less. And so this could easily be used in climbing competitions.

[TR in conversation with MS:]
And then the person right before they’re climbing could actually kind of go through it . Now do you retain that information?

MS:

I try to retain but sometimes when someone yells out it’s also useful because you’re able to correct yourself on the fly and you’re able to kind of rethink your process if you’ve taken a slightly different path up than you initially estimated the yelling person is really valuable because they’re able to make you reassess your situation in a very sensible way.

[TR in conversation with MS:]

You’re younger than me man, I don’t retain as much anymore. Laughs…

Has this an impact on your view of advocacy? Do you have intentions on kind of moving forward and doing more of this type of thing?

MS

I have a comic book accessibility project where I’m building a virtual reality headset for Blind people with engineers at MIT. This headset makes you feel different motions by affecting your sense of balance and messing with it.

TR:

It sounds like the lessons learned with Lego are being applied to his latest project.

MS:

I thought about the way comics were made. I found that comic books run on scripts. These scripts are like movie scripts that they’re incredibly detailed and they tell the artist exactly what to draw and how to draw it. I thought this is our way in. What I need to do now is to network with authors and artists and comic book companies and really energize them. I’ve been in talks with Marvel Comics and combining this helmet that we’re working on with their comic books really provide a new dimension to their work via blind or sighted

The total strangers who owe you nothing but who are still incredibly enthusiastic. I go to comic book conventions every year to network with authors and kind of tell them about it engaging aspects of advocacy the project and Blind people and how comics help Blind people learn about the world around them.

These people are really energized by the fact that comics are being interpreted in a new way. I’m a random Blind guy with ideas. When I come up to their table and say I’d like to kind of look into how you write. Are any of your scripts available on your website? Could I figure out how to do this and make this accessible? They don’t owe me anything. They could say, sorry I only sign books goodbye. But no, they’re thrilled that comic books are going beyond the newsstand, beyond the bookshelf even beyond the television screen into new medium. The more success you have with advocacy the more energized you are to go out there and advocate more and make more things accessible to Blind people or disabled people or whoever.

TR:

Matthews latest project is looking at a different sort of access.

MS:

We have practically no Blind people in the mainstream podcasting space. And it’s interesting because podcasting seems to be such a Blind friendly medium, but when you look at places like I don’t know MPR, major broadcasters no one there is Blind. I started a podcast called Blind Guy Travels. First couple of episodes are hopefully going to come out in a month or two. It takes these mundane experiences like going to the movies or gestures or making funny faces from the standpoint of a Blind person. I’m doing it with Radiotopia who are kind of the podcast branch of NPR.

TR:

To me this story of making accessible Lego instructions is not only about the power of individual advocacy, the importance of stimulating a child’s imagination but also one of friendship and commitment.
MS:

When Lilya died she left a couple of instructions for sets that we hadn’t built yet. And it’s interesting now finishing those sets and building them and just kind of keeping the energy alive. Lego will do their own thing but hopefully Lego for the Blind will do its own thing just because Lego are going to start adapting from a certain year. Everything before then will be inaccessible. I have a list of sets that people want made accessible. The goal will be to find instruction writers. I can teach them easily how to do this and the goal will be to find instruction writes and to teach them to craft instructions and to keep the Lego For the Blind website growing and going beyond what Lilya and I have done.

TR:

How many times have we heard; a picture is worth a thousand words.

I don’t think we need a thousand words to describe the benefit of making the images that are the Lego instructions accessible.

MS:

I just remember building that set and feeling completely (exhale…) very free!
TR:

If you’re interested in helping this effort or just want to know more about any of the projects mentioned or more about Matthew including his music, contact him.

MS:

On Lego For the Blind there’s a contact uplink at the bottom and they could find me there. On Twitter @MatShhifrin Mat with one t. And on YouTube I’m Shifrin2002.

TR:

If you liked what you heard hear, all I ask is that you share the podcast. It’s safe, you don’t have to be within six feet of anyone to do so. Just send a text, email, a tweet a post on FB. Let them know you’re listening to something that you find enjoyable and informative.
It’s available wherever you get podcasts. And transcripts and more can be found at ReidMyMind.com. Just make sure you let them know, it’s R to the E I D (Audio: “D, and that’s me in the place to be” Slick Rick)

TR:
Like my last name!

Audio: Reid My Mind Outro

Peace!

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