Blind Travel Network – A Holman Prize Win for You Too

Stacy Cervenka
In part 2 of the 2018 Holman Prize series, we meet Stacy Cervenka. Stacy’s creating the Blind Travel Network – a website specifically tailored to people who are blind or low vision. The BTN’s mission is to enable blind and low vision people to share accessibility information about all aspects of travel. From local venues to foreign destinations. This Holman Prize is the first that can benefit all blind people around the world – even you too! And since I mentioned you too, hear Stacy’s story about her encounter with U2’s Bono.

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Stacy Cervenka (SC):

I actually did get kissed by Bono. It’s really exciting. He was in our office to talk about Third World debt relief and Aids in Africa and he had just gotten out of a meeting with my boss and all the staff members came in to say hello

I reached out my hand to shake his hand and he just said “Ahhh, come here and give me a kiss” and gave me a giant smooch on my ear

Somebody thankfully caught it on camera so it’s a moment that I’ll be able to show my kids. (Laughs)


Greetings to you, the fabulous listener. Allow me to welcome you back.

Music continues…

That’s Stacey Cervenka, our latest Holman prize winner. In a few moments you’ll learn more about her and her ambition.
And yes, she was talking about that Bono, the activist rock star from the group U2.

If this is your first time here, welcome!

You joined us midway through this Reid My Mind Radio presentation of the 2018 Holman prize winners. I know we’re not supposed to make assumptions but I’m going on a limb. When you finish listening to this episode not only are you going to want to go back and hear the first in this 2018 series featuring the three Holman winners, but you’re also going to want to go back and listen to the 2017 prize winners.

Really, you should just stop right now and subscribe to the podcast. I’m pretty certain you’re going to like it.

I mean, you’ve been searching through the podcast directories looking for that podcast to fill a special void and you still haven’t found what you’ve been looking for!

Audio: “Still Haven’t FoundWhat I’ve Been Looking For”, U2

While I drop this intro music, you go and hit the subscribe button

Audio: Reid My Mind Intro


Born in 1786 James Holman a veteran of the British Royal Navy became blind at 25 years old after an illness.

Soon after he studied medicine and literature and then became an adventurer, author and social observer who circumnavigated the globe. Undertaking a series of solo journeys that were unprecedented visiting all inhabited continents.

In this second in a series of three 2018 Holman Prize winners, Stacy Cervenka has the ambition of creating the Blind Travel Network – hoping to make travel more accessible to blind people, by blind people.


What I would really like to develop is an online website similar to yelp or trip Advisor or Cruise Critic where people are blind or have low vision can go to post reviews of places they’ve been. Ask and answer questions of other blind people and then also have feature blogs and video blogs and advice columns from seasoned blind travels maybe blind travel agents some travel agents who have worked with many blind people. Blind cane travel instructors. So basically it could just be a website where people can learn about not only various places they can travel but also techniques they can use to navigate in airports or monitor their kids safely at a water park or navigate Disney World as a blind person.

There’s the comparison to other crowd source travel sites, but Stacy is in no way in competition with them.


I don’t want to take the place of any of those message boards and I certainly encourage people who are blind or have low vision to be active in the typical message boards because they offer so much great information.

In order to decide what cruise or what resort or what Disney hotel is right for you, you have to do a lot of research. this will only be one piece of that, that can give you information that some other places can’t about what places are most blind friendly sort of speak.

Stacy has a significant amount of travel experience, both personal and work related.

She became intrigued by politics during college after attending a NFB Seminar in Washington DC where she met with legislators to discuss blindness related issues. She went on to intern with Senator Brownback from Kansas.


When I graduated they had a job opening and I applied and ended up working there full time for 5 years.

The electricity and the atmosphere in DC is unlike any other place I lived and it’s full of people who come there to work for public officials or for the headquarters of national nonprofits or for think tanks or government agencies. So it’s filled with people who are passionate about what they do and almost everyone who comes to DC is really, you know there very knowledgeable about what they do. They’re very passionate about what they do. They really care about what they do. So it’s just a mix of people who are excited about making the world better, whatever that means to them. So it’s just a really fun place to be in your 20’s.


As part of her job with the Senator, Stacy traveled to some interesting destinations. Like North Korea.

When I was there for a Congressional staff delegation we went to the demilitarized zone which is the border of North and South Korea. Most of the border of North and South Korea is about 4 kilometers of land mines except for at the demilitarized zone where the South Korean and North Korean soldiers actually face staring at each other all day and it’s really just like a blue line on the concrete and that is the border.

There are blue UN security sheds that straddle the border. We went into the UN Security shed s so we’re technically in North Korea when we’re on that side of the building and the soldiers were right there. I actually had to give up my cane, they wouldn’t let me take my cane because the North Korean soldiers could have thought that it was a weapon and shot. They wouldn’t have asked me questions. they wouldn’t have been like excuse me Miss what is that? We weren’t allowed to point we weren’t allowed to laugh , we weren’t allowed to smile . We had all of these things because we had to make sure that the North Korean soldiers didn’t see us as any sort of threat.

It was probably the most intense experience I’d ever had. You were very aware. I mean they would tell you right there, you see that building, there’s a sniper , there’s a North Korean sniper right on it. We can’t see him but we know he’s got his gun focused on us.

See, we all just gained some insight into traveling to north Korea as a blind person.
I’m betting that the majority of her travel experience is more relatable.

After working in DC Stacy went on to become the Executive Officer of the California State Rehabilitation Council.


Currently I’m mostly staying home with my two kids, but I’m also working part time as the Grant Administrator for the Nebraska Commission for the Blind. I also am the Chair of the National Federation of the Blind’s Blind parent Group


As a blind parent, Stacy’s accumulated lots of techniques that she wants to share with others.


Traveling can be something you do for a day with your kids in some ways. You go to a local amusement park or you go to a local hiking trail or a local state park. A lot of the techniques that you would use to monitor your kids at a park or at an amusement park in your home town are the same ones that you would use at Disney World.

The tips and techniques go beyond managing children.

If you were to say I like going to Broadway shows here is how I enjoy doing it as a blind person. In a way it doesn’t even matter if I’m going to a show in New York or Chicago or San Francisco or Denver or whatever. I can still probably use some of the techniques that you used or look at some of the resources that you looked at.


Stacy is planning to produce some of these techniques in the form of both written and video blogs. However, she’s looking for input from other sources as well.


Right now when people write a review it is kind of like writing a review for Yelp. You’re submitting it just as a user to the site.
I do plan on having featured bloggers, featured video bloggers. Probably going to choose about 5 or 6. Two or three blind people who travel a lot who have Different preferences, different ideas of what they like.


That’s a recognition of the diversity among blind people when it comes to preferred types of travel.

Traveling to an all-inclusive resort to lay on a beach where some prefer visiting amusement parks, camp grounds versus those who prefer actively participating in the culture of a city or foreign destination.


There might be another blind person who says you know my family is on a budget , we don’t have a lot of income, how can I arrange a vacation for my family that is as cost effective as possible and maybe that’s their number one concern

. I want to have several bloggers to have a variety of different perspectives . Maybe some people who travel with long white canes. Others who travel with guide dogs.

I would also like to have a blog from a blind orientation and mobility instructor who can feature not so much destinations they visit but techniques they use. Such as here’s some techniques for traveling through an airport. Here’s some techniques for monitoring your kid when you’re at an amusement park or when you’re at any park at all.


One stipulation that comes with the $25,000 Holman Prize is that winners cannot pay themselves. While she believes in paying for content, she’ll be seeking volunteer contributors in the early phases of the site until funds can be generated.

Here’s Stacy with more about her project plan and budget.


We get the funding in October and that’s when we’ll begin working with the website developer and business analyst to actually develop the site.


The actual development of a high quality website that you can find on Google and allows people to create user names and passwords and has many message boards and has a lot of functionality costs about $16,000 to create.


Right now we’re kind of doing some focus groups talking to different blindness organizations. Finding out what the blind community wants and needs out of the website. Functionality and features they want it to have.

We’re hoping to have the site completed by the end of December and then starting at the beginning of next year we’ll really be doing outreach and trying to get the blind public interested in using this site because if people don’t post on the website then it won’t be anything. Like I tell people Napster wasn’t one guy’s CD collection. Yelp isn’t one person’s blog. It’s only a good resource if a lot of people post on it.


It’s important to remember that local travel, such as visiting a restaurant, museum or venue in your home town is just as important to the site as visiting a resort in the Caribbean.


If you go somewhere in New York City a concert, a restaurant, see a show or skydiving bowling whatever and you write a review then hey when I go to New York City I can say ok let me log onto the New York City board and see what blind people have done in New York City.

What did they find accessible? What did they find welcoming? How can I go enjoy the Statue of Liberty as a blind person? How can I go enjoy a Broadway show best has a blind person?

I think it will only be a good resource if everyone contributes to it.


So much of the project’s sustainability and success is relying on community adoption. It’s therefore vital to assure the site’s user interface is easily accessible. Not only for accessing the information but for contributions from the community in the form of reviews and ratings.


That’s kind of the biggest challenge. We only have $25,000.

More people will find a website but people will use an app more often. I think an app is easier to use.

I went to eat at a restaurant now I’m in the cab or the Uber on the ride home let me quickly get out my phone and open the app and leave a quick review and just let people know. There’s Braille menus but they hassled me about my guide dog or whatever. I think it’s easier for people to do that on an app. The problem is if you have a smart phone you can still use a website on Safari or another browser, but if you only have a computer you can’t necessarily use an app. And so we want it to be accessible to the greatest number of people.

If I could have my way I would love to develop an app, but they are more expensive and I don’t know that we have the funds to do that, but that is something I’d love to look into for the future..)

[TR in conversation with SC]
Well that could be phase 2 but the first part is yes a website because they would need to talk to each other and that’s the basic infrastructure for that, but let’s put that out there because you know there’s no reason someone might want to fund your app.

Exactly, if anybody wants a great idea for an app or wants to help on some app development definitely contact me I would love that. But definitely want to make the website so that it works very well with Voice Over and Safari and Android so. We’ll make the website with the understanding that a lot of people will be accessing it on their phones.


Lots of blind or low vision people can appreciate the need for such an app. It comes out of shared experiences.

When living in DC, Greg, Stacy’s husband planned a date for them.


When we were dating, so this was about 10 years ago, my husband had setup a private horseback riding lesson for us at a stable in Washington DC. We were so excited. It was a surprise it was going to be a fun romantic date and it was like all lovey dovey. Then we got there and they weren’t going to let us ride because we were blind. They didn’t let us on the horses and then they told us to come back the next day and they led our horses around like we were in pre-school.

Greg grew up horseback riding. Stacy too was more than familiar with stables and horses. Not only taking a class in college she had other experiences.


While I was growing up I also attended a horsemanship camp that focused on sort of more technique and learning to actually ride and how to saddle and bride a horse, basic dress size. Saddling and bridling a horse is easy to do non visually probably as it is visually. It’s just like getting dressed or dressing someone else or simply putting on equipment on an animal. Blind guide dog users do it all the time with a harness. It’s a bigger animal and it’s different equipment but if you can put a harness on your guide dog you can put a saddle and bridal on a horse.

I grew up riding horses for fun with family on trips and stuff that were usually just trail rides where you sat on the horse and you hold on and the horse just instinctively follows the horse in front of it and the person on the horse in front of me would just call out if there’s a tree branch or there was a need to duck. So that’s not too challenging.

Actually riding in a ring often I would use environmental queues. Like if there was a radio playing somewhere to orient myself, if the instructor was standing in a part of the ring….using the sun as a queue in outdoor arenas – the sun is on my left side right now… so I can orient myself to the ring.
In college I did it similar .

I certainly never competed or did anything like that but I have probably more experience than your average sighted person.

Following a negative experience like Stacy’s, for a person with a disability turning to mainstream sites like Yelp risks bringing out ;
trolls or antagonizers,
defenders or explainers of the offenders actions.


I probably would have gotten a bunch of people saying “Aww well, you know they were just trying to be safe and they didn’t know better.” I’m not going to bother posting this just to get all of these invalidating responses.

we wish that we could have had a place that we could have looked in advance to find a stable that was welcoming that other blind people perhaps rode at or had experiences at.

I didn’t want to be afraid every time Greg and I decided to go somewhere.

mainstream sites with little to no experience with disability can leave you open to lots of generalizations and advice.

Like the time Stacy was searching for information about accessibility of ports of call on a planned cruise.


When I would ask questions about disability stuff I would get well we went on a cruise last year with my 92 year old mother and she uses a scooter and here’s what worked for her.

My needs are totally different. Our physical abilities and disabilities are one hundred percent different than an elderly person who uses a scooter.

They might really enjoy a bus tour. That might be a great shore excursion for them. They can take a bus tour, see a lot of sights in the city and not need to walk far. Where for a blind person unless you have additional disabilities walking isn’t a challenge, but you don’t want to sit on a bus and look at stuff out the window because you’re not interacting with it. You’re not experiencing it. You’re not hearing the sounds of the city. You’re not tasting street food. Our needs were just totally different.

I wanted to find a place where blind people could go and get advice from people who understood what our access needs were.


Whether it’s a guide dog handler getting turned away at a restaurant or taxi or a cane traveler being grabbed under the guise of assistance, negative experiences while traveling are bound to happen.

Maybe if something like the Blind Travel Network were available, Stacy and Greg’s experience at the horse stable would have been different.

Stacy brought in a local chapter of the NFB to work with the horse riding stable to help them improve their policy.


we didn’t come there to educate people. It was humiliating and frustrating and just awful. That wasn’t what we wanted.

Simply put.

It sucked!

[TR in conversation with SC]
I almost see your site as becoming a real vehicle for advocacy.

Absolutely. What I would hope is that resort companies and cruise lines and tour operators such as Disney will see that ok look there is this site with hundreds or perhaps thousands of blind people on it who want to travel. Who have the money and time to travel. Who have the interest to travel. We need to market to them. We need to be accessible to them. They are a target audience. It’s not charitable to be accessible, it’s just good business sense. Here are people who would like to go somewhere on vacation and we want their money so we need to be accessible and we need to be welcoming and we need to be nondiscriminatory. I think hopefully just by having all of us in one place will hopefully help the travel industry see that we are a market.


The Blind Travel Network is not only a means to improve access but it’s also a resource for training and a potential source of motivation or encouragement for those new to vision loss.


A lot of it is just getting rid of the idea that like you can never get lost. That everyone else knows exactly where they’re going. A lot of it is just comfort, travel in public too.


To find out more or stay in touch with Stacy’s progress


You can find me on Twitter @Stacy.Cervenka. You can email me at…


For some, aspiring towards an ambition similar to those of the Holman Prize contest can be daunting. It’s an exclusive prize awarded to those who can first dream up an idea or concept that challenges their own personal boundaries. Which I believe is one of the goals of the contest.

The ambitions are the exclusive property of the entrants and winners. Everyone else is invited to observe from afar and be inspired to channel their own inner explorer.

Stacy’, through the Blind Travel Network, is offering blind and low vision people a chance to be a part of her ambition. A chance to create a global network that is for us and by us. In fact, it’s early success is dependent on that.

Congratulations to Stacy Cervenka for winning the Holman prize. I’d say an honorable mention goes to blind and low vision people around the world for the win as well.

Stacy is prepared to do her part in developing the site and creating the content. Hopefully many in the community are prepared to roll up their sleeves and participate in the form of reviews, ratings, the sharing of tips and techniques and of course the site itself within their own network of people who are blind or low vision. After all, the community reaps the benefits. The improved access to spaces like, athletic and performance venues, restaurants and museums increases the visibility of blind and low vision people in the public. These more frequent interactions with the general public can help to eliminate the odd reactions and discrimination like that which Stacy and Greg experienced at the horse riding stable.

So I guess the question I pose to you is will the success of the Blind Travel Network happen, with or without you?

Audio: “With or Without You” U2

Next time I’ll bring you the second of three 2018 Holman prize winners. Then we’re going to reach back out to our 2017 winners and Reid My Mind Radio alumni…

Penny Melville Brown of Baking Blind

Ahmet Ustenel AKA The Blind Captain

Ojok Simon, The Bee Keeper & Honey Farmer!

We’ll hear about what worked with their plans and what sort of adjustments were required. And of course lessons learned.

If there’s one lesson I want Reid My Mind Radio listeners to learn; that would be , how to subscribe to this podcast.

Apple Podcast, Google Play, Sound Cloud, Stitcher or Tune In Radio. Of course, whatever podcast app you use, you can find it there by search for Reid My Mind Radio. Just remember, that’s R to the E I D!

Each episode lives on the blog, where I include links to any resources and a transcript.

We’re just about done meeting all of the 2018 Holman Prize winners. Only one more left to go. I’m sure you’re looking forward to the next one but that being the last, I know how that makes you feel.

“It Sucked”

Audio: Reid My Mind Radio outro Music

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