Flipping the Script on Audio Description: Time’s Up

On a plain background, wooden people anxiously run towards an alarm clock as a Black person’s hand is aggressively hitting the top stopping it.  The clock is positioned at ten minutes past ten.

It’s an unwanted tradition for this podcast to have an annual critique on the state of whitewashing in audio description. But it feels like a necessity since Black and other content for and or by those representing the global majority continue to be treated inequitably.

I reached my limit! #TimesUp

It’s 2024… starting now and moving forward, we have a new approach.
* We’ll continue to call out those involved; companies, narrators…
* We’ll amplify those making equitable access.
* We will bring about change, with or without you!

#TimesUp

Listen

Transcript

Show the transcript


— Clock Ticking

— Wake up scene from Ground Hog’s Day

TR:
This is the wake up scene from the movie, Ground Hog’s Day.
nIt repeats over and over again.

Have you ever had something in your life that resembles Ground Hog’s Day?
That is, a situation in which events that have happened before happen again, in what seems to be exactly the same way.

I have….

— Dream Harp
— From Don’t Touch Our Hair, 2023
TR:

I would love to see those who say they understand and support the need for Audio description to be more culturally aware and competent, put it into practice.

but, it’s like…
Audio sample: “Just when I thought I was out, they pull me back in.” From The Godfather.

TR:
That was the opening of the 2022 episode titled Black Art White Voices.
I feel like the title says it all, but apparently not enough.

This issue didn’t start in 2022, it’s way before Black Panther in 2018.
In fact, it begins before audio description.
— End Clip —

— Reverse dream harp

— Clock ticking
##TR
In that clip, from the 2023 episode titled, Don’t Touch Our Hair,
I went on to discuss the age old tradition of stealing Black art.
From sculptures and artifacts to music, dance and other inventions.

I focused on art.
I didn’t even mention human trafficking, the theft of land and natural resources,
colonization, imperialism.

— Clock ticking

This is the context in which I continue to speak out against the white washing of Black art
with white voices as the audio description narrator.

It’s not just about preference.

By now we should all understand, Audio Description is Much More than Entertainment!

It’s about equity.

— Clock ticking

And equity is long past due.
That’s why we’re Flipping the Script on Audio Description,
which only happens here on Reid My Mind Radio!

I’m your host and producer Thomas Reid.

— Clock ticking….

— “What time is it?” Amira Baraka

— Reid My Mind Radio Intro Music

— Clock ticking

TR:
Relentless!

When you hear that word, does it have a positive or negative connotation?

According to the Google, specifically, vocabulary.com, It describes something that’s harsh, unforgiving, and persistent.

That could be the desert heat. A virus that forces you to stay in bed for days.
Or, even the blatantly disrespectful, inequitable approach some have to producing audio description.

— Clock ticking

Relentless – the way some people just don’t care to respect and honor culture.
Even when they’re aware of what they’re doing.

— Dream Harp
— From Don’t touch Our Hair, 2023 —
TR:
Who should voice the audio description for the Hair Tales documentary?
Who should be the filter through which Blind Black women experience their stories?

— Audio Description Narrator: “A title appears, The Hair Tales” Tracey Ellis Ross sits across a table from Oprah. Flowers decorate the room. Photos of Oprah and her family.

— Reverse dream harp
— Clip Ends —

TR:
The white washing of Black content and that
from and for those of the global majority didn’t start with audio description.

It didn’t start with this documentary or.

— Clip from Insecure —

Identifies the same audio description narrator.

— End Clip —

TR:
Or Esa Rae’s Insecure
So, I guess I shouldn’t have been surprised when earlier this year, 2024, in case you’re losing track of time,
I turned on the documentary titled Freaknic.
It’s about an event that was started in the early 1980’s by some students from HBCU’s (Historically Black College and University) taking place in Atlanta. A very Black city.

— From Freaknic Documentary on Hulu —

Once again, the same audio description narrator.

— End Clip —

— Clock ticking

— Ground Hog Day opening scene
TR:
Ground Hog’s Day y’all!

Did you know a ground hog is a woodchuck?
As in how much wood, would a wood chuck chuck,
if a wood chuck could chuck wood?

I figured it out.
Apparently, woodchucks can’t turn down any wood.

— Rim Shot!

— Music begins: A crescendo swoosh culminates to … “Stop” Q-Tip “Breathe & Stop” followed by a fun, upbeat, high energy Hip Hop groove.

TR:
Hey! Many of you have been asking how you can support the podcast!

Here’s two ways to do that …

Reid My Mind Radio Merch!

T-Shirts, hoodies, Coffee Mugs and more….

All With Reid My Mind Radio inspired themes:

— Sample: “Check this Out”
— Sample: “One”

For those of us who are serious about our AD, say it with your chest!

An Audio Description icon with the letters AD, is accompanied by the phrase “Snob Squad” in capital letters.
Beneath in quotes is the text: Quality First.

— Sample: “Two”

If you want humans creating all aspects of your AD.
Say it with your chest!

In a black-and-white nutrition label, the text reads:
100% ORGANIC
Text below reads: Audio Description is for Humans
Underneath, in all caps, it says, “GET THE AI OUT OF HERE!!

no artificial intelligence added.
On the bottom center is a QR Code.

— Sci Fi data transmission
— Keyboard typing
— R E I D M Y M I N D dot C O M

Guess where the QR Code leads you!

— Sample: “Three”

. Of course, there’s the classic.

Audio Description is More than entertainment

— Sample: “Four”

. And just to represent for the podcast…
Official!!!
Reid My Mind Radio Family!

— Sounds of a digital camera taking pictures

Consider posting a picture in your shirt.
Don’t forget the image description.

— Sounds of a digital camera taking pictures

Get as creative as you like with it!
Tag @ReidMyMindRadio on FB or IG.
@tsreid on Twitter.

And!

If you want to buy me a coffee or a tea, , you can do that too.

To support!

Visit ReidMyMind.com/Support

And with all sincerity, your support is greatly appreciated.

Now let’s
— Sample: “Stop” Q-Tip
here and get back to the episode!
Music Ends

TR:

As I said in the Don’t Touch Our Hair episode in 2023….

— Dream Harp
— From Don’t Touch Our Hair 2023 —

TR:
Black art and culture isn’t made to be filtered through whiteness.

Non-Blind consumers are free to experience the art in the way it was intended. And so should Blind people.
— End Clip —

— Clock ticking

TR:
Relentless!

That can also apply to those who say we know the difference between right and wrong.
We’re determined to counter selfish with selfless.
We will respect, appreciate and uplift by assuring authentic representation.

We see you and will continue to call out your nonsense.

But understand, like those who came before us,
we’re not sitting around waiting for you to create the change
we know is representative of the real world.

— Clock ticking

— Hazardous Alarm
(Yelling in a Filtered, over modulated voice)
Times up!

I’m talking to all of you who continue to think the white voice is the standard.
Those of you who perpetuate in equitable access to visual content by excluding
voices from the global majority.

Your slip is showing!

I don’t have to call you out, you do it yourself.

Whether we’re talking about the providers:

— Tansey Alexander saying “Audio Description by Point 360”

Or individual narrators:
— “Voiced by Tansey Alexander”

–(Yelling in a Filtered, over modulated voice)
Times up!

— Music begins: A menacing synth intro that’s leading to something…
That’s for all of the AD producers and narrator’s who either hire inequitably or
choose to hide behind the fact that they were hired for the role, knowing the community would be better served by someone culturally affiliated with the content.

Notice, I said the community would be better served.
I didn’t say Black people. Indigenous or brown….
I said community!

— Music: … the beat drops

We all miss out on authentic experiences.

Yet so many are silent when it comes to authentic representation in audio description.
Augh shucks, I’m a white person, I can’t really speak about it!

Meanwhile, some of these same people and national organizations
are quick to protest for disabled characters in film to be played by disabled actors.

Are you just concerned with white disabled representation? White authenticity.

–(Yelling in a Filtered, over modulated voice)
Times up!

I said community!

That includes American organizations who claim to be dedicated to creating opportunities for Blind people.

Yet, as they celebrate audio description and honor some of the companies producing the work,
they turn a blind eye to the fact that some of these same companies do very little to create opportunities for Blind AD professionals.

Yeh, I said Blind!
(That’s ableist)

Yeh, isn’t it!

I’m talking about companies that cling to inaccessibility as an excuse.

Why are these organizations silent?

Why would they participate in putting even more obstacles in the way of Blind people trying to enter the industry.
And call it certification.
What’s to gain?

–(Yelling in a Filtered, over modulated voice)
Times up!

I said community!

AD isn’t about those who create it!

I’m especially talking to those who present themselves as altruistic do gooders.
Yet, your actions clearly indicate your main objective is to get as much work as possible.

“How much wood would a wood chuck chuck, if a woodchuck could chuck wood?

For the record, I have no problems with those trying to secure the bag, get that check, make that money…. go get it.

Just stop trying to sell something else to the community.

(Yelling in a Filtered, over modulated voice)
Times up!

We see you!

Blind narrators!

I’m not yelling at you, but it would be nice to hear more of us speak on this.
Go beyond the generic representation conversation and be specific.

If we’re fighting together for an equitable AD industry, then we should really back each other on all the issues.

I recognize that it can seem like a risk to speak out,
but think about it, the companies who aren’t hiring you right now, are probably the greatest offenders.

What do you really have to lose?
— Bomb drops!

What does the community have to gain?

— Increasing swoosh

Relentless is finding a way forward.
Teaming up with those who share your values.

Whether we’re talking about audio description, captions, ASL or any other access, culture and equity matter.
On the screens in theaters at home or in our hands, everywhere and anywhere you find content.

(combine with the overdrive “Times Up”)
Times up on that age old tradition. We’re way over due for a new way of thinking.

I know some people are just going to do what they’re going to do, but I don’t have to accept it.

I don’t have to go along to get along.

— Clock ticking

Relentless is committing to calling y’all out on this nonsense.

Relentless is yelling louder than you.
Turning up the volume in order to drown out your noise with
an inclusive message. One that’s for the full community.
One that highlights and amplifies the work of those who believe in equitable quality access

I might not be able to change this, but I can do something!
— “Do Something” from Michelle Obama’s 2024 DNC speech

TR:
In these next two episodes in the Flipping the Script series, I want to introduce or reintroduce you to
some of those doing the work to make audio description and accessibility represent the real world.
The world that has always consisted of gorgeous colors, rich cultures that go beyond what
quite frankly has been a systemic attempt to prop up so called whiteness as the standard.

(Yelling in a Filtered, over modulated voice)
Times up!

I much prefer producing episodes that highlight cool things happening in AD, like Omnium, like young Eleanor narrating live theater content.
But I’m committed to doing what I can. I’m gonna be relentless.

Or should I say, Relentless!

(Laughing) Come on you had to know I was going to do that right!

I appreciate you listening and encourage you to keep rocking with Reid My Mind Radio wherever you get podcasts.

We have transcripts and more at ReidMyMind.com.
There’s no time limit on when you can visit.
We’re up all day and night.
The only restriction is you have to spell it right!
That’s R to the E I D!

— (“D!… And that’s me in the place to be.” Slick Rick)

Like my last name.

— Reid My Mind Radio Outro
Peace!

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