Reid My Mind Radio – Abigail Style Means Business

Abby is an illustration of a stylish fashion icon who walks in confidence, handbag in one hand, white cane in the other and her exquisite hairstyle floats about her head. She is wearing heels with a dress made of individual panels resembling overlapping banana leaves. The dress panels gently curve from her nipped in waist to just above the knee.
Who is Abigail Style?

Past guest of the podcast and fashion blogger Steph McCoy of Bold Blind Beauty is here to tell us all about Abigail. Plus she shares some life lessons on creating a business and working towards goals.

Now, here’s what you should accomplish;
1. Listen to this episode
2. Tell me about your goals and any methods or tools you use to stay on track… use the comments or email reidmymindradio@gmail.com
3. Subscribe to the podcast if you aren’t already…
4. Tell a friend by Sharing the episode on your favorite social network!

Resources:

Transcript

Show the transcript


TR:
What’s good family?

So the other day I’m in the park with my family.
I strike up a conversation with someone nearby and introduce myself.
They ask if I’m the host of Reid My Mind Radio!

I couldn’t believe they knew me.

Then all of a sudden another person standing near us over hears the conversation and
says they too are listeners…

Next thing you know the entire park breaks into this impromptu celebration of Reid My Mind Radio!

Fortunately I had my recorder going…
just listen to this…

[Audio: fourth of July Fireworks]

I’m still riding the high from that experience!

Raven: Uh, Daddy we need to talk

TR:
Talk about what?

[Reid My Mind Theme Music]

SM:
Bold Blind Beauty in a nutshell is all about real beauty transcending barriers.

TR:

Say hello to Steph McCoy.
If you’ve been riding with the podcast for a while you may remember Steph.
Some time ago I featured her on the podcast talking all about her blog BoldBlindBeauty.com.

SM:
I started with the purpose of helping blind women with makeup and fashion style beauty that type of thing because as a society we kind of think that people who are blind or vision impaired aren’t concerned with these types of things. And we know now that’s totally not true.

I’ve always been an advocate. I’m 56 years old. It took me about 54 of those years to figure that out. It’s who I am. I’m an advocate. I advocated on behalf of my son who had A.D.H.D. I advocated on behalf of my mother who has a physical disability. It became more difficult when I began losing my sight and then subsequently became legally blind. Now I had to advocate on behalf of myself. It’s easy to do this for other people but for yourself it’s a little different.

[TR in conversation with SM:]

Has blogging, because it’s related to the vision loss, has that in any way impacted your adjustment process?

SM:
Yeah that’s a good question Tom. I actually do think that it’s helped it’s helped exponentially not just myself but others because blogging is hard. It takes real dedication. It’s not just about the writing. It’s the writing and researching it’s taking photographs it’s interacting with people, connecting with people. And every time I would get to the point where I thought you know I can’t do this anymore I just wanted to give up I would get either a phone call or text message or somebody reach me through Facebook or some other means and it would be a blind woman who would say you know I was just reading your blog and I just want to say that it’s so helpful to me, it’s such an inspiration and I love what you’re doing and it’s been people like that that have kept me going.

TR :

Steph said she got a late start on moving on after blindness due to
her Retina Specialist sugar coating the fact that she was legally blind.

A more pragmatic person Steph was ready to just move on with her life.

SM:
Hope is a wonderful thing. It’s awesome, we need hope. But at some point you have to be able to deal with the real issues so you can move on. I had to move on so I could know where I was going to go as far as my job as far as where I was living what I was going to do down the road and I thought
like he was sort of hindering that. Had he been onboard earlier and a supporter of the things that I wanted to do like when I suggested to him that I wanted to learn how to use the white cane and he said oh no you don’t want to do that. That would be a tragedy. See that’s in a sense the negative connotation of how people perceive blindness.

[TR in conversation with SM:]
He said that would be a tragedy? Is that what you said?

Yes! Yes, he said it would be a tragedy.
[TR in conversation with SM:]
Wow! Wow!

SM:
Here I am, trying to be proactive I want to continue with my life and I have this doctor a professional who I am supposed to be looking up to telling me that it would be a tragedy to learn how to use the white cane

[TR in conversation with SM:]

Wow!

TR:

She may have not gotten that quick start, but Steph is definitely in the race.

She’s recently launched her business which began with one person. Well,
fictional person, named Abigail Style.
fictional person, named Abigail Style.

SM:
Abigail, is my white cane icon. She’s a fashionista a real fashionista. I see her in my mind years ago I just didn’t have the ability to create her so a couple years ago I put out some feelers on the blog and a couple people recommended different artists`. I connected with one and I was telling her what I was thinking that the white icon looks like. She drew a couple of sketches for me. We settled on one and voila Abigail was born. As a matter of fact I recently just posted her back story on the blog. She’s just a real go getter.

Abigail is a homanation of ability and Nightingale – small little brown bird that has a beautiful singing
voice. She carries a white cane in her right hand, she has her handbag in her left hand. She has this really snazzy looking dress that sort of resembles banana leaves. They look like they overlap. It’s nifted at the waist, it sort of blossoms out. She’s a little bit hippy(laughs). She wears heels and she has this really cute hair style that was very unique. It just sort of floats in the air. It’s not a real structured sort of hair style. We wanted her to be the unique individual that she is; so she looks unique, she has a unique story, she’s a unique person, but she appeals to anybody not just women, but men and children I mean anybody.

[TR in conversation with SM:]
Is this you alter ego?

SM:

When I first started I thought she was, but as story developed I realized that she is really who I would aspire to be. She knows no fear. She’s
adventuresome, she’s traveled the world. All the things that I would like to do Abigail has done and is doing.

[TR in conversation with SM:]
Ok, so she’s Spider Man and you’re Peter Parker.

SM:
Yeah!

[Both laugh… fades out]

TR:

Both Steph and Abigale mean business.
Abigail Style is the E-Commerce component of Bold Blind Beauty.com.
Currently selling slogan printed apparel and novelties like
T-shirts, mugs and other items with messages tailored to the blog’s audience.
Messages like…
Blind Chicks with Attitudes
Hey, I’m walking here
And the Bold Blind and Beautiful series as in …
My Mom, My Sister or My Friend is Bold Blind and Beautiful

And for the men?

SM:
I actually have a few men’s t-shirts as well. The message isn’t targeted to men it’s targeted to women. Like if you’re a father of a young woman who is blind or visually impaired it would say my daughter is Bold Blind and Beautiful or my sister is Bold Blind and Beautiful.

It didn’t occur to me until just a few weeks ago I had all these things designed and I actually did the designs, I didn’t have one thing that said Bold Blind Beauty. I have my URL on the bottom of all the designs but nothing that says Bold Blind Beauty. I am actually working with a designer who is helping me with that so we will be carrying some products that do say Bold Blind beauty.

blind
I want to extend the product line beyond T-Shirts, mugs and tote bags. I would like to do cosmetics as well. As a matter of fact I recently implemented
a steering committee and they’re helping me with increasing our product line. We would love to begin carrying some apparel and jewelry and actually some things that are designed by blind women. I think we’re going to try to partner with other companies to get our brand out there. With Abigail, we call her Abbi. If a company has something that would be appealing to our demographic we would obviously want to have the Abigail brand on that particular item and then we would offer it up through the store. Some of the things that we’re thinking about doing, one thing in particular, the white Cane. We know that
there’s a lot of controversy over adapting them. My philosophy on the white cane is it is a personal choice. I love my white cane. I go everywhere with it but
I also wanted something that was sort of, that spoke to me. So I got a cane from Ambutech. Instead of the red section at the bottom it has a green section. So one of the things I was thinking about for Abigail Style was having a blingged out white cane. Not the entire cane but maybe just the handle with some crystals or the emblem. There’s so many different ways you can go with it. You know just to have fun. Women like to be pretty, they like to feel pretty so why not have a cane that represents that. I have one that’s green and yellow.

[TR in conversation with SM:]
Oh, is it the whole cane or just the bottom?

SM:
I just have the bottom section is green and I think my handle is yellow or it might be vice versa. Even the tip, the tip is a different color. Now the rest of the cane I kept it white but you can design it the way you want to.

TR:

Starting a business for anyone can be a fantastic idea.
For people with disabilities who experience 50 to 70 percent unemployment,
generating income from a business venture can greatly enhance their lifestyle.

That business could be a side hustle, a part time gig supplementing other earnings or income.

This venture, for Steph is more than that.
She’s really going for it – working with the Bureau of Blindness and Visual Services for
several years to develop what has become Abigail Style.

SM:

they require that you have a business plan and you know all these different things and they will help you out you know financially with them as sort of
like a matching gift type deal. The person I was working with felt that the blog by itself wasn’t a business, but in my mind in my heart and soul it was. I just couldn’t get it to how they wanted it to be. But now that I’ve brought in these other people, I have a business plan I’m constantly revamping it, we can see how it is what I envisioned it to be and is gonna be bigger.
their IT we
What had to happen we had to narrow the focus because before it got to where it is today you know I was sort of all over the map. It makes sense now and it’s making sense to the customers because they realize they know that it’s Bold Blind Beauty. If they want to purchase something through the E-commerce store they go to Abigail Style, but they’re doing it through Bold Blind Beauty.

[TR in conversation with SM:]
Outside of the fact that you created that character around it why didn’t you just call the store Bold Blind Beauty?

SM:
Yeah I had wanted to do that but when I was setting it up I already had the .com for the blog and I couldn’t do that for the store. Now I could have done some other things but in my mind at the time I was thinking Abigail is the icon and she’s the reason for the store and again I was working with the bureau and they were telling me you know the business you have to have something you have to make money. So in listening to them I went and main the store Abigail Style after this character Abigail when I just should have went according to what my heart was telling me in the first place.

[TR in conversation with SM:]You’re right the whatever product that is exactly what it is so I started on one path once I got to a certain point I realized OK I have to put two things
Either way you make it work.

You kind of said how you were trying this trying that and now you’re getting more where you it’s starting to kind of narrow down and you’re really starting to focus in and get a better sense of the direction and where you’re going. Would you change that if you could go back or is there anything about the process where you think it was helpful. It seems like you just kept going and you figured it out.

SM:

You’re right. The word process is exactly what it is. So I started on one path once I got to a certain point I realized ok I have to tweak some things .

At one point, I forgot to mention, because the bureau was helping me I had implemented an image consulting business because that’s what they wanted
but it wasn’t what I wanted it was what they wanted. And I had to come home after a year, a whole year was put into this with the business plan and everything and after a year I sat down and thought about it. I scrapped it and went back to doing what I was doing and I tweaked it.

I think the moral is to go with your heart, but don’t stop. Just keep going. Just adjust as you need to. You’ll figure it out.

[TR in conversation with SM:]

If I tell you it’s not if it’s not right. The I.D.R. now is it to strive for perfection it’s just do the best I can with what I have. But they’re doing it through both
Yeah, I think we stop ourselves a lot and I know I’ve done that in the past and that’s one thing I realize. It’s best to just keep it moving, man, just do! Whatever it is just do!

SM:
And it’s ok if it’s not right.

[TR in conversation with SM:]

Right!

SM:
The idea now isn’t to strive for perfection. It’s just do the best I can with what I have.

TR:

Although she’s never started a business before,
Steph has worked in different businesses and corporations.

She made use of her technical experience and setup the blog and e-commerce sites herself.
Yet she realizes, she doesn’t have to do it all alone.

That can be really good advice for anyone.

Since we’re talking advice…

[TR in conversation with SM:]
Give some fashion advice for the summer. (Laughs!)

SM:
White is always in – that’s my favorite color for the summer. Everybody who knows me knows I love black. Even in the summer I love wearing black, but this year I have one pair of white jeans so I can wear that at least one time a week… I love them. Strappy shoes sandals. I’ve been seeing a lot of velvet. Like velvet handbags, velvet shoes. And thy’re for summer which is kind of interesting because I’ve always thought of velvet as sort of a winter time type material.
I like trends, I follow trends but I’m not really into trends I am more about styles.

TR:

Listening to Steph’s experience building Bold Blind Beauty & Abigail Style
you can pick up some valuable lessons applicable to more than just business.

Choosing to accept a request to volunteer time and participate in a presentation on
the subject of fashion and beauty care for women with vision loss
directly led to the development of Bold Blind Beauty and the business component.

Her passion for the subject inspired her to really pursue the opportunity.
She put in time to do the research and then all that came after.

She made mistakes. So what? She persisted!
Through that she learned that pursuing her own goals can create a circular flow of goodness.
She inspired others and that flowed right back to her when she needed it the most.

many of us sit on our dreams and never really work towards realizing them.

It doesn’t have to involve starting a business.
Maybe it’s pursuing a new career, hobby or relationship.

Whatever it is…

SM:

I think the moral is to go with your heart, but don’t stop. Just keep going. Just adjust as you need to. You’ll figure it out.

TR:
Not everything is easy to figure out.

Fortunately, Subscribing to this here podcast is simple… even I can do it!
We’re on Apple Podcast, Google Play, Stitcher, Tune In Radio, Sound Cloud.

And for the final word…

SM:
the website is Boldblindbeauty.com

It’s about walking boldly with confidence, transcending barriers changing the way we perceive one another.

[TR in conversation with SM:]

That sounds like a good way to finish it off right there Steph.

SM:
giggles!

[Audio: Reid MY Mind Outro]

TR:
Peace!

Hide the transcript


Disclaimer: The white cane icon “Abigail B. (Abby)” is copyrighted and was specifically created for, and is the property of, Bold Blind Beauty and Abigail Style, LLC and is not a replacement for the nationally recognized white cane icon.
Abigail (Abby) and her backstory are a work of fiction. Names, characters, places, events, and incidents are either the products of the author’s imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

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