Archive for the ‘Media’ Category

Flipping the Script on Audio Description

Wednesday, September 16th, 2020

When it comes to Audio Description, are we listening between the lines? There’s so much more to AD than what we hear. So, today on the podcast, we’re going to expand who we actually hear from on the topic. There are the “experts” but there are plenty more with something really valuable to contribute. Like, Alejandra Ospina, Liz Thomson & Chanelle Carson who share their expertise on the subject.
Sometimes you just have to Flip the Script to hear what’s on the other side!

Plus I’ll introduce you to someone from the other side who I’ve been turning to when I need a bit of help! Or maybe I really do just need some help!

Listen

Resources

Alejandra Ospina
Disability Visibility: First Person Stories From the 21st Century

Transcript

Show the transcript


Sound of Vocal booth closing.

TR:

Geez, this idea of trying to open the podcast with something different or catchy is just starting to get to be too much.

If only I had help. If only I had help, If only I …

Sound of Dream Harp!

The Great Kazoo:

(Yawning!) You called?

TR in dream sequence:

Yes, oh great Kazoo. Didn’t you hear me calling you?

The Great Kazoo:

When? Of course not I’ve been sleeping.

TR:

Bruh! Isn’t that your job. To be there to look out for a brother.

The Great Kazoo:

My dear fellow, I’m not only undependable, but I’m a bit of a Kook… That’s why I’m hear remember I’m being punished.

TR:

Really, punished? You act like I call you that often. It’s been a minute since I actually needed your help Bruh. Plus I looked out for you that last time. I sent a very nice email to your supervisor.

The Great Kazoo:

Why don’t you try counting on yourself.

TR:

Oh, it’s like that son? Aight, forget you. I’ll just do the regular intro myself with you, nahmean!

Drop the beat!

Music begins with a Hip Hop Kick drum & bass.

What’s up Reid My Mind Radio Family! My name is Thomas Reid. I’m the host and producer of this podcast featuring compelling people impacted by all degrees of blindness and disability. I should clarify that a bit because I think it may get lost. People impacted by all degrees of blindness and disability? This includes all those experiencing disability directly. A person new to blindness for example. But it also includes their family members and friends. The teachers of the visually impaired, O&M & Rehab instructors who teach the white cane for example or other daily living skills. There are also those in supporting industries from technology, accessibility & of course Audio Description. I consider all of this to be summarized by impacted by all degrees of blindness and disability. For the record, I think our entire society is all impacted by disability, but we don’t all happen to realize that or even feel that way. But don’t worry y’all eventually they’ll catch up with us. That’s on them. So let us just keep doing our thing!

The Great Kazoo:

(Yawning) Oh look, I don’t wish to stay here forever. And since I am supposed to serve you I will try. But take heed, don’t ask for more than you can handle, you may get it.

Sound of reversing Dream Harp…

TR:

Maybe I don’t need help. I think I have an idea after all.

The Great Kazoo:

(Yawning…) Well, see you tomorrow. Maybe. Laughs. Sound effects signaling his disappearance.)

Audio: Reid My Mind Theme Music

TR:

Today I’m bringing you excerpts of some conversations I had over the past few months with multiple Audio Describers. Specifically writers and narrators, each bringing their own perspective and background.

AD is still new. There’s no one “right” way. With there being so much more to Audio Description than what we hear, it’s past time we hear from a more inclusive set of people involved in the process.

So, this is the first in a series I’m calling Flipping the Script on Audio Description. You know, sometimes you just need to hear from another side.

Now let me introduce you to my guests.

Alejandra:
My name is Alejandra (American English accented) or Alejandra Ospina depending on your audience.

TR:

That’s what I’m saying! The Reid My Mind Radio Family like our world is diverse. And that’s how we roll!

(Music begins)

Alejandra:

My business cards have a long list of things, but I like to consolidate it into what I’m calling a Media Accessibility Provider. I do Close Captioning and I do transcription and I do translation and Audio Description and so I like to imagine the things I’m doing all sort of promote access to content. I don’t consider myself as often a content creator but I like to facilitate people getting to see or hear or know what they’re watching.

TR:

That makes me think Alejandra’s introduction to media access is personal.

Alejandra:

Having close friends and chosen family members that are visually impaired and I’ve spent a lot of time describing things for them so it sort of was a natural progression.

Related sort of anecdotally growing up as the primary English speaker in a Spanish speaking family I spent a lot of time explaining things to so the concept of explaining comes naturally to me.

TR:

That sort of hits home for me. My mom played that role for much of her family. One thing I know is that can be a great way to develop an advocate’s spirit.

Alejandra:

I was one of those folks that got on my high horse which isn’t very high, about having people on social media describe images and photos that they post. So I spent a lot of time in the last five years gently shaming or encouraging people to describe the things they post on social media and over time that has caught the attention of folks in disability community and communities of people that are doing this kind of work. And it was sort of a natural progression.

TR:

Next, one of the first Describers to provide a visual description of themselves. This prompted me to not only begin asking other describers to do the same but really to think about incorporating that going forward with all interviews.

Here’s Liz Thomson, who is currently pursuing a Doctorate degree in Disability Studies.

Liz:

(Spelling her name)
Liz Thomson. I would visually describe myself as a dark skin 5 foot 2 person with black eyes and black rimmed glasses. Currently I have a mostly shaved head with a band of 2 inch short black hair. I identify as someone who is disabled, also bisexual and queer. A Vietnamese adoptee. Mostly grown up and worked in the mid-west. I use they, them they’re pronouns.

TR:

you can say Liz had a fast tracked introduction to AD. Learning of it and experience it all in the same evening.

Liz:

One of my good friends who is Low Vision, he invited me to go to a Disability Cultural Program. At the very beginning of the program they ask if anyone needed headsets for Audio Description. He’s used to that and I think he typically takes advantage of that accommodation, but I had never heard of that. And so I was like hey you know I’ll try it out. So I got my headset. I believe this was kind of like an open mic performance.

TR:

It included things like poetry, dance or movement and other artistic expression. probably not the most traditional first experience with Audio Description.

Liz:

So that really got me hooked!

Chanelle:

My name is Chanelle Carson. I am a Freelance Audio Describer out of Las Vegas, Nevada. I’m also the Senior Audio Describer at the Smith Center for the Performing Arts in downtown Las Vegas.

I’ve been working with the Smith Center for actually 8 years now. About 4, 5 years ago actually, during one of our pre shifts they just asked if anyone was interested in learning how to do Audio Description.

At the time I was 22 just out of college. I had been studying film with a focus on screen writing, I was thinking oh, this sounds like it’s right up my alley. I’m a writer and at the time I was very interested in learning how to do voice acting.

Didn’t hear anything for a few months then they sent me and another woman off to get trained at Joel Snyder’s Audio Description seminar.

[TR in conversation with Chanelle:]

Was it kind of hard to take what you learned and go right into the live stuff?

Chanelle:

Oh yeh! It was extremely difficult going from the training to doing live theater because the training was so heavily focused on TV and film that sure the basic stuff like;
Don’t talk over the dialog, Blind people aren’t idiots – don’t worry about being too tender or politically correct with your description. What you see you describe.

Of course with TV and film when you’re doing description for that you have the lovely pause button. You don’t necessarily have that for live theater.

(Music ends!)

You can’t go hey guys I screwed up can we go back. (Laughs along with TR) So it’s very much having to learn how to do things on the fly.

TR:

Like Chanelle, Liz too completed the ACB AD Training. Similarly, the application was less about TV and film.

Liz:

I’ve done photography ever since I was in middle school. I did photo journalism at my high school newspaper, in college. As a photo journalist I was realizing I wasn’t adding Alt Text. I wasn’t adding description in my captions to make it kind of more integrated. I would add a caption but I wouldn’t add that photo description.

TR:
Today, Liz can take up to 25 minutes crafting an image description when preparing to upload.

Liz:

Sometimes people are like how can you do that? Do the in their eyes the extra time and labor to do the Audio Description. My response now is how can you afford to not.

TR:

Even if you put aside making the world a more accessible place for all (boring!) there are some real benefits:

Liz:

It makes me look at my images more closely. It makes me reflect a lot more on images that I shot.

TR:

That reflection could lead to a better understanding beyond the pixels. Photography biases for example.
Liz:

Not taking images of people with disabilities. Taking more images of cisgender men.

TR:

It’s not just about description – Liz is thoughtful about phrasing.

Liz:

Language is also fluid and socially constructed and also has different meanings over generations and time. Like modern and traditional. Well that means something very different now than it did in 1940.

My first draft will be one way and then I’ll look at it later on in the day and then I’ll change it. If I say something like traditional, then I have to ask myself well what do I mean and also what did I really see.

It’s about writing and saying what you saw.

(Music begins)

Alejandra:

In addition to learning the sort of standard ways that one is meant to do Audio Description for video for things like Netflix and Amazon, I’ve also been thrown into the world of how do you break that open and describe differently in ways that are actually respecting the culture, respecting the art. becoming part of the art and not just being tacked on after the fact because somebody does not want to get in trouble for not providing access.

TR:

I find it very empowering to see a lot of that pushing of the boundaries around Audio Description coming from the disability community.

It’s no surprise that Alejandra has worked with Alice Sheppard and laurel Lawson who we featured here on the podcast. All sharing this way of looking at Audio Description as more than an access accommodation.

Alejandra:

I don’t have a specific background in writing, but I have a specific background in wanting to be right!
[TR in conversation with Alejandra:]

Hmm , hmmm! I like that. (Laughs)

Alejandra:

Laughs…

Given that I have a personal investment with my community and the people that I care about

TR:

That’s the Disability community. When you’re connected like that it’s more than a job.

For the record, there’s absolutely nothing wrong with it being a job that you perform professionally.

Alejandra:

I have AD on for almost everything that I watch as well as captions. And there have been so many times where I’m like you know that’s not right, I don’t like that.

TR:

Word selection, maybe failure to fully describe what was on screen…

Alejandra:

We both know that a lot of it is in the timing. And again it’s because AD is added on after the fact. There’s some really interesting things that I’ve been able to consult with

I did a live Audio Description for a panel sponsored by the New York University Center for Disability Studies. it featured the short films of a film maker named Jordan Lord. They create autobiographical films but the AD is baked into the narration. It’s written in sort of a prose style and the shots sort of follow as it’s written. So it’s not something that you have to add on after the fact. The filming is informed by what the film maker has written. And it’s very interesting. I think more films should be made that way.

(Music slowly fades to silence.)

[TR in conversation with Liz:]

have you always identified as disabled?

Liz:

No, I haven’t. Four or five years ago I was in the Disability Studies program, another student was talking about her letter of accommodation and her relationship to disability and her own disability identity. She also had mental health issues and mental health things and I was like oh my God like I’m also part of this community and I didn’t even know.

[TR in conversation with Liz:]

How do those identities impact how you write description.

Liz:

I don’t think people are talking about this, the identity of the describer or the person who does the voice, who writes it. They’ve made a huge impact on how I think about Audio Description and describe.

TR:

While working on an art gallery project, Liz and a colleague each drafted what they refer to as positionality statements. This included their bio’s and a statement about how they became involved in description.

Liz:

If you’re going to read a book, you might want to know a little bit about the author. You don’t have to.

We are not in a post racial world. I think it’s very important and necessary to know if you’re in an art gallery or theater you definitely need to know who’s writing that book or that script or who’s doing the painting, where they’re coming from.

TR:

Liz who completed the ACB Audio Description project training, refers to one of the lessons taught.

Liz:

In Snyder’s training even in his book, I don’t know about other people’s training and workshops but there’s about two sentences about race and that’s about it.

Basically, just to kind of paraphrase it says to describe race if it’s important.

TR:

The guideline refers to importance in regards to the movie’s plot. But like Liz says:
Liz:

I would offer that it’s always important.

TR:

It’s especially important to those who are marginalized . those who have been under or misrepresented on and behind the camera. Important to those who care about equity & justice. Important to those who want to see the real world which includes so much more than just white men. (My words, not Liz)

Important is subjective. So who should make the determination when it comes to consuming content?

I propose the consumer. In order to do that, Blind consumers need that information.

Liz:

If you are describing race you need to do it for all the people or all the characters not just the people of color because otherwise it centers whiteness. So I agree with that. What I’ve experienced though, race is not described. Even in for example, Black Panther or in some movies or TV shows that is predominantly people of color.

Chanelle:

Traveling Broadway shows, they are so white. (Laughs) I’ll be the first to admit and I am about as white as you can get. Thank God more recently we have had a lot more diversity in shows.

(DJ Scratch… Music begins)

Hamilton is like the perfect example of this. Also Hades Town more recently.

I will absolutely go out of my way to make sure to point out that there are Black actors, Hispanic actors, Asian actors in a show just because I really want to celebrate the diversity of these shows going forward. I’ll do the same thing when I’m doing Circe Sol as well. The audience will always be very diverse as well so it’s great for someone who may not be sighted or may be Low Vision to be able to imagine themselves within that person in the show.

TR:

And if we’re going to change the way we think about race & privilege it’s just as important that non people of color also see and acknowledge & respect this diversity.

Like the saying goes, things are rarely black and white. There’s lots of shade in between. Those shades are important and often reveal other stories.

Liz:

If I do distinguish between someone who might be light or medium or dark skin, is that perpetuating colorism? I don’t want to perpetuate colorism. On the other side, probably when people in TV or film make casting decisions they are making decisions like that. Unfortunately!

TR:

Colorism or the practice of favoritism towards those with lighter skin has its roots in slavery and white supremacy. It’s not exclusive to the US or to African Americans but rather throughout communities of color.

Acknowledging a person’s color as description does not perpetuate colorism. A Blind viewer Wanting descriptive information about a person doesn’t make them a racist. Including editorial such as the prettier or menacing followed by color or racial identification, well that’s another story. It’s going beyond what’s required for Audio Description and providing opinion or analysis – which is the responsibility of the consumer alone.

Alejandra brings up an interesting point around identity.

Alejandra:

I’m Hispanic, but I have a lot of experience code switching and ultimately being very white passing, both in my physical appearance and in my voice. And whether or not I realize it or admit it in different situations that’s opened different doors for me.

TR:

And yet…

Alejandra:

The two things are very separate, AD script writing and AD Voicing, but I’ve done some AD script writing for some Netflix shows as a contractor. Not particularly things that I found super exciting but they needed somebody to write a script and then I didn’t get to voice those things because AD Voice work is like any kind of performance and acting work, they sort of have to want you for the part.

I think it’s important for the voicing of Audio Description to match the tone and the content and the intention of the work. And I don’t see that happening. Not very often anyway.

TR:

And then, there’s physical access for the creation of accessible digital content

(Music ends)

Alejandra:
At a practical level, places that are doing audio production, voice recording and audio books, even our local library that handles recording for the NLS, booths are tight. Wheel chairs are not. This is not an experience that these places generally have. They’re not generally expecting a wheelchair user to come in to record and it’s unfortunately like everywhere else I’ve had to have this discussion. Yes, I use a wheelchair, yes we’re going to have to make adjustments to booths so I can get inside, you can just barely squeeze into the booth and you need space to do these things.

And I’m also very interested in Spanish language content AD as well because there’s not as much of it.

TR:

This raises the question of non-English access in general. Something I fail to personally remember on my own when thinking about access.

Chanelle:
Each studio sometimes has their own rules of stuff that you can or cannot say. You can’t say that they point a weapon at someone. You can’t refer to anatomy in certain cases like you can’t say chest you can’t say butt!

TR:

I’ve heard this about Disney. At first, you may think well, Disney produces a lot of content for children. So they’re being sensitive to the viewer. But remember, it’s on screen. And it’s not just Disney.

It’s not just the censorship that annoys me, but even in terms of researching this, we’d need sighted help.

Liz:

If we as describers similar to people who do interpretation with like ASL, if someone swears, the interpreter should interpret that. I think the captioner should caption that. Because that’s what the person said. So similar to Audio Description, I think we also have that obligation.

TR:

Whatever the medium, television & film, live theater, video games, museums, art galleries and yes, you too right now uploading your images and videos to social media – getting all of these content creators to know and think about Audio Description needs to be a goal.

The benefits of AD extend further than the consumer. We all win!

Chanelle:

Regardless of what I’m watching now if it’s a TV show if it’s a movie if it’s another stage show, I find myself kind of mentally describing it like I would do it for an actual performance. So it’s very much changed my view point of media in general.

TR:

I know I’ve heard some conversation around what qualifies someone as an AD professional. A specific number of training hours? Certification perhaps?

(Music begins)

Alejandra:

Here’s the thing.

There are many folks who do this work because they have particular kinds of voices. Because they can crank it out because they’re smooth and more power to them.

I just am not that kind of describer because I have a very particular investment in my community and in the work that I am producing and that doesn’t mean that other folks aren’t doing high quality work. It’s just that what is informing their work is very different.

TR:

For an example of what’s informing her work, you can hear Alejandra narrating Alice Wong’s Disability Visibility: First Person Stories From the 21st Century right now on Audible. The book is available on Amazon and other outlets and it’s Alice y’all so it’s in a variety of formats because Access is love!

Alejandra does a great job narrating and I highly recommend the audio book.

Shout out to all of my guests for taking the time to speak with me;
Alejandra Ospina (Spanish accented pronunciation)
Available at SuperAleja.org that’s S U P E R A L E J A. O R G
The site Includes links to all social media.

Liz Thomson and Chanelle Carson.

You can find both on Facebook especially in the Audio description discussion group

Sound of News Breaking Segment…

This just in, it’s official! You are all a part of the Reid My Mind Radio Family!

I have a couple more episodes that I’m including in this Flipping the Script on Audio Description series. I’m not publishing them back to back so if you’re interested in the subject and want to make sure you don’t miss the next installment, please allow me to make a suggestion.

Subscribe wherever you get podcasts!
Transcripts & more are over at ReidMyMind.com. And yes, that’s R to the E I D
(Audio: “D and that’s me in the place to be” Slick Rick)

Like my last name.

Audio from The Flintstones:

Barney Rubble:

Do you think he’ll be back?

Fred Flintstone:

I don’t know Barn. Might be better if he wasn’t. Look at all the trouble he caused us.

Audio: Reid My Mind Outro

Peace!

Flintstones continues…
Barney Rubble:

He caused us or we’ve caused us? I wonder which it really is. Augh, I think he’ll be back.

Fred Flintstone:

Ah, looks that way. Goodnight, Barn.

Barney Rubble:

Goodnight Fred.

Hide the transcript

Superfest Disability Film festival: Going Above & Beyond

Wednesday, September 2nd, 2020

Superfest Disability Film Festival Logo

When the Covid 19 Pandemic forced a shutdown, some people and organizations were in the position to really step up in different ways. Cathy Kudlick & Emily Beitiks from the Paul K. Longmore Institute on Disability home to The Superfest Film Festival are among this group.

In this episode we’re discussing the history of Superfest and more including:
* Providing online content for an underserved community during the Pandemic
* Defining 101 vs. 201 Disability Films
* Creating a template for Accessible Film Festivals
And of course More on what you can expect from Superfest 2020 on October 17 & 18, 2020. Plus, join me on a quick journey “Back in the Day “through my own movie experience over the years.

Listen

Resources

Transcript

Show the transcript

Audio: Record player static… “Back in the Day” Instrumental, Ahmad

TR:

Every now and then I like to tell my kids about my experience growing up. It puts things into a perspective. At least that’s my intent. They usually just make fun of me.

I tell them how as a young child growing up in the 70’s we used to get dressed up to go to the movies. I mean actually put on our good clothes. For me that meant dress pants which more than likely was polyester. Hard bottom shoes and dress shirts or sweaters.

(“Yuk”)

Movies were an experience.

Over the years that experience changed. By the early 80’s, I didn’t get dressed up and go downtown with my family, we now had a local theater. I could go with my friends, choose my own clothes. At first that was during the day time, but then as I got a bit older and a new multiplex theater was built in the borough, we all traveled there on Friday and Saturday nights.

Audio: Krush Groove Movie Trailer…

RIP, to the Whitestone Theater in the Bronx!

The experience continued to change. I changed as well. I began to prefer going to the movies during the day again. Eventually with my own family.

For a few years, I stopped going to the movies altogether. That was when I could no longer see the screen. I didn’t return until a theater about 30 minutes away from my home began offering Audio Description. That process wasn’t very smooth at first, but it did get better.

Now I’m back to my family trying to tell me what to wear.

Today, Covid 19 has obviously made adaptation a requirement for just about everything in our society. As we’ve seen, these adaptations paired with accessibility can equal opportunity. It’s not permanent, we know experiences evolve. When it’s inclusive, well I think that’s a good thing!

By the way, there’s nothing wrong with my sweat-shirts!

I’m Thomas Reid, your host and producer!
You’re rockin’ with Reid My Mind Radio!

Audio: Reid My Mind Theme Music

Cathy:

My name is Cathy kudlick and I’m Director of the Paul K. Longmore Institute on Disability at San Francisco State University. I should spell out Longmore because so many people here it as lawn mower, but it’s Longmore. It’s a disability cultural center. We try to kind of get people to think about disability in new and creative and innovative ways.

I’m a History professor in addition to my role as Director at the Longmore Institute and I teach Disability History among other things and I come at this largely as somebody who grew up with a serious vision impairment and was in complete denial through much of my life trying to pass and pretend and all of those things and then a random encounter with somebody and then started to read more about blindness tuff and disability stuff and all of that led to kind of start to say hey there’s nothing to be ashamed of here so why not embrace what’s really cool about this and think about it in new ways.

TR:

Thinking about disability in new ways. We’re going to come back to that.

If you’ve been riding with Reid My Mind Radio, you’re probably thinking we’re about to dive into Cathy’s journey. It’s obvious, Cathy’s story falls in line with this podcast’s mission. Well, for now that’s not the case. She has however, agreed to come back to share her story on a future episode.

Today’s episode is all about the…

(Audio: “Super, Super Super, from Super Rhymes by Jimmy Spicer)

Superfest Disability Film Festival.

Also here to take us through the festival is Emily Beitiks the Associate Director at the Longmore Institute on Disability.

Emily:

I’m the Coordinator of Superfest. I work with the film makers each year to help them audio describe their films and work with the audience each year as we kind of learn from them what works what doesn’t work and bring Superfest into other arenas to kind of broaden the reach of where our films are seen and introducing people to audio description for the first time when I do school assemblies or go to libraries or not your traditional Superfest audience. I’m a non-Disabled accomplice in this world. My mom had a disability since before I was born so I’ve been really passionate about bringing my own experiences kind of straddling both worlds experiencing disability discrimination and also participating in it as being a non-disabled person.

TR:

Let’s start with a bit of history.

Emily:

Superfest was started in Southern California in Los Angeles in 1970. It switched hands to various organizations over the years and migrated up to the Bay area where it was run for many years by Culture Disability Talent. It was a really well loved grass roots effort volunteer lead.

TR:
Running an event like this solely with volunteers can be a challenge. In 2012, Superfest found a new home with The Paul K Longmore Institute on Disabilities and The San Francisco Lighthouse.

Emily:

It was just kind of a very exciting match because the Longmore Institute was just getting started in a new sort of way as our founder Paul Longmore had passed away and Cathy had come on as Director and Lighthouse was a really established organization but focusing more on direct services and was interested to kind of push their boundaries by doing some more cultural programming.

We partnered up and ran Superfest for the past seven years.

TR:

The festival, which originally was not an annual event, is now headed into its 34th year. This will be the first time it’s solely run by the Longmore Institute, as the Lighthouse leadership decided to focus on other programming.

Emily:

We were really lucky to have that partnership with Lighthouse for many years because they just had a sort of organizational structure for like getting the bills paid and the reservations booked that moved a lot faster than we were capable of when we were just getting started. We’re really lucky that they waited and gave us a lot of warning because now we’ve been up and running for some time and we’re ready to run the ship by ourselves.

Cathy:

The other thing that kind of got thrown into this that makes it less hard to measure what the big change is you know with Covid how much of this is ultimately going to be online anyway. We’re still trying to decide. We don’t quite know if the venues we want to have it at in mid-October are going to be open and ready and all that. So it’s hard to measure exactly what a new Superfest without Lighthouse is going to be like.

TR:

Fortunately, Superfest in October won’t be their first go at managing events online.

Emily:

For the last few years, we do an annual event called the Longmore Lecture in Disability Studies and we had started to experiment with using Zoom to live stream that event to be able to bring it to people that by nature of their disabilities they couldn’t come or geographically they couldn’t come in person. When shelter in place hit and we’re here in San Francisco which is one of the first places in the country that got the official lockdown, we kind of saw it as a real opportunity, we’re like oh, we can do online programming. We’ve had experience with this and we could figure out how to bring it to a festival environment.

TR:
The challenge in presenting films online is the threat of pirating.

Audio: Scene from Pirates of the Caribbean”

“You are without doubt, the worse Pirate I’ve ever heard of.”

Jack Sparrow: “But you have heard of me”

Emily:

But I knew I’d worked with enough film makers over the years who I could reach out to that their primary mission was just for people to see their films. So the risk of possibly somebody making an illegal recording was just not as big of a concern. The more people that see this film the better.

TR:

Some of the films included work from Reid My Mind Radio family members Cheryl Green & Day Al-Mohammed.

Emily:

People really need this right now. People are cut off from their community and at the same moment that there’s so much hurtful and ablest rhetoric circulating around disability. And so to be able to spend an evening or an afternoon watching some disability films it also really brings people together and celebrate disability and get at the nuances of life with a disability that certainly the mainstream media doesn’t always get, just felt like a really important possibility.

TR:

My initial interest in featuring Superfest here on the podcast began with access. I was really impressed with the way they just for me at least, appeared to come out of nowhere and start providing content for the disability community. The way they do access; not only did I feel included, but knowing others were also able to participate just felt like something I should share with the Reid My Mind Radio family.

I wasn’t the only one reacting.

Emily:

One person was like I’ve never been able to participate in any sort of film festival in my life because I spend most of my time in the bed. They said this was just incredible to get to be part of this. Another one that stood out was a guy who stayed up super late to watch in Kenya with a group of friends and was like that was absolutely worth staying up for. Now I have a group of friends and we’re going to watch all your programs. And he certainly has.

So just being able to bring this program to people that don’t have what we have in the Bay area has been really exciting.

Cathy:

Emily thought to do another really cool one which was Superfest Kids which was kind of a nice home schooling moment I guess, with disability awareness and it was all geared towards kids. How many people did we have on that one? Do you remember?

Emily:

We had about 150. A number of people were like my kids are supposed to be on a Zoom call with their class right now but this is a more important lesson.

TR:

A lesson that more of us need no matter our age.

For the unfamiliar, the idea of a disability film is something like;

Cathy:

Oh Disabled people are people too and isn’t it great that they’re there and this is a positive happy uplifting story. It’s not a depressing one whatever. Those are fine, but we highlight what we think is disability 201 – films that share the creativity and the ingenuity or the unexpectedness or the intersections of disability with other kinds of identities.

TR:

Identities like race, gender, sexuality

Considering the idea of Disability 101 versus 201, you may think those new to disability should begin sequentially. Cathy however doesn’t see it that way.

Cathy:

I would say go to Superfest right away because if you’ve even thought about disability for five seconds or anybody around you has thought about it, chances are they’ve seen some version. It’s usually some films by a family member or friend that just thinks wow you know it’s really great that so and so with fill in the disability and then fill in what they did. They either traveled somewhere or they climbed a mountain or they went to school.

TR:

The 101 or 201 classification isn’t about good or bad. The distinguishing factor between the two is 101 films aren’t often made with disabled people in mind.

Cathy:

We want people to sort of think about disability as experimental and as interesting and as passionate and not just as yet another feel good story about somebody climbing a mountain because they started to be more comfortable with their disability or they needed to prove themselves. We want to ask them to think about well what happens when that person comes down from the mountain. What’s their life like after that?

TR:

That’s another difference. The 101 films feature a single disability experience.

Cathy:
But the 201 version would have them speaking to other disabled people and kind of bonding. There would be some sort of connection and some sort of excitement and engagement. It’s not just like one person being show cased all by themselves.

It might be that they have a quirky view on things and they change the thinking of other disabled people or they changed the thinking of people around them to give an unexpected perspective on the world around them.

TR:

The 201 films like Superfest, really center disabled people. And at the end of the day, as Emily explains, the goal is pretty simple.

Emily:

We’re just trying to not have them be bored. Even if you are new to finding your disability identity, typically a 201 film can just go a lot farther with pushing people’s buttons and thinking like wow, there’s this whole world of thinking about disability that I haven’t seen before.

A few years back we came up with a list that we kind of think of 10 things that define disability 201 and what Superfest is all about. Things you’re going to find at Superfest that you’re not going to find anywhere else.

TR:

These are things like;
People with disabilities as the main characters
Intersectionality – people with disabilities aren’t just white men as often portrayed in movies. So at Superfest, you’ll see representation from Black, Latinex, and LGBT people with disabilities.

I’ll include a link to these ten categories on this episodes blog post at ReidMyMind.com.

At Superfest, all screenings include open Audio Description. So unlike when you attend a film at your local theater and you request the headset and receiver to privately stream the audio description, these films have the description streaming with the main audio. As Cathy notes, this does require some introduction for an audience unfamiliar with AD.

Cathy:

You’re going to hear this and you’re not used to it. Think about it as a new way of watching films. I’ve often thought of it as in that context of when they introduced talking to silent films. It’s another layer that people weren’t ready for and then suddenly like woh this is very new. The problem with that though is it can be sensory overload for people that have processing or cognitive stuff going on

TR:

A challenge of producing a film festival like Superfest is the idea that creating access for one group of people may unintentionally exclude another group.

For example, Emily talked about a film called To Be or not To Be. It featured a young man with Cerebral Palsy in Kazakhstan. The film which was in Russian, required translation. For sighted users, printed sub titles along the bottom portion of the screen will do the trick. Blind viewers require over dubbing.

Emily:

The focus of the film is really his incredible acting abilities. In making it accessible to the Blind we were then losing hearing this actor with CP and his own voice telling his own life story. So it was a really tough example of like a competing accommodation of wanting to bring access to the Blind but not wanting to lose this man’s voice.

TR:

This particular film worked out because it had enough quiet space that the description and dubbing was staggered to allow the actors voice to be heard. For this very reason, Superfest now determines which films are better suited for open description but offers closed description for others.

Emily:

So much of our work is working with these film makers to teach them, think about the problem and have tough conversations as we do it so that hopefully people are thinking about it in advance of making their films.
[TR in conversation with Emily:]

So what is that process like, of teaching the film makers?

Emily:

Well, when they apply to participate in Superfest, there’s a requirement box that they have to check that says that they’ll get their films captioned and audio described.

TR:

Most of those who apply are in agreement with this philosophy. In some cases especially for independent film makers, the cost of captioning and describing, while small in comparison to other production costs, can present a challenge.

Emily:

A lot of our film makers are able to get it done. Other times we have to work and get creative about finding funds ourselves to be able to cover those expenses or find funders that are willing to do it for them. With each film kind of think it through with the film makers and sort of talk through the strategies.

TR:

Funding is just one of the challenges. Some films may just be packed with dialog and visuals leaving little space or no space for description. Emily and Cathy explain how one such instance was managed and how the result can be a win for all involved.

Emily:

And so we were like we’re going to just have to add pauses to the film to do this right and get some of that Audio Description in. There were going to be visuals that like everyone in the crowd who was sighted was going to laugh at that and we didn’t want to risk that people would not get to experience those jokes. And so we built in those pauses and I think this film maker was super up for it.

Cathy:

You know when audio description’s done badly it’s horrible, it’s like suffocating on something that’s beautiful and something that’s not. But when it’s done well it kind of coaxes out some great stuff that’s already in there and enhances it. So she got somebody to audio describe the film that had the same snarky tone that the images did. So it totally enhanced the images for everybody.

Emily:

We’re introducing it to them for the first time but we’re also really trying to empower them to be advocates for what the final product is and be like you know your film best. You know if that visual right there matters or if that was just some B roll you needed to fill the shot. The more active that they can be in the audio description process if they do outsource, the better the results have been.

Cathy:

To me that’s the dream of a Superfest audio description experience where the film maker says woh this made my film better!

TR:

Currently, English and American Sign Language (ASL) are the only supported languages. However, an online festival offering multiple links for various languages would simplify the process in comparison to a live physical audience.

Getting that audience whether in person or not takes work.

Emily:

Shout out to our wonderful student assistants. Every time we have an event they get an email from me like okay, here’s the audience for this one, think of everybody you can and send them this email. We have like a big list of disability organizations all across the country, but then with each one we’re like who can we reach that would not have any interest in attending a disability film festival but because of this new sort of twist on it right, might be interested.

TR:

Selecting the students, or Longmore fellows, as Cathy refers to them is not about finding interns to get the job done.

Cathy:

We try to hire as many students with disabilities and put them in the majority as our kind of student workers but also we’re educating them and bringing them into community with each other about new ideas around disability.

TR:

The students are experiencing the mission of Superfest, advocacy, education and community building. All done through the phase one judging of the films.

Cathy:

It’s almost like a class but we get paid internships for students with disabilities to come and basically watch like 190 – 200 films and have to Weddle it down to like 10 or 15. And we teach them and they teach each other and they become advocates and learn about representation of disability and all these things by working together.

TR:

Both Cathy and Emily lead the interns in discussions about the films. With each of the students coming to disability from different angles as you can imagine, the conversations are rich and engaging.

For more on Superfest jurors, check out episode 76 of Alice Wong’s Disability Visibility Podcast. I’ll hook you up with that link on ReidMyMind.com.

While much of the world got caught flat footed during the pandemic, we see how the team at Superfest was in a position to quickly respond.

Emily:

We have always evolved with new twists and turns each year.

Emily & Cathy:
There’s always something!

Cathy:

The BART Station right by the venue was down. We created a bus bridge to another BART station. We found out like that morning at the festival.

Emily:

One year we arrived at one of our venues and the night before they had painted a wall like right outside the entrance to our auditorium. So the fumes were going to be a serious problem for anyone with chemical sensitivity. We’re like, alright great let’s figure it out. We’re going to get some fans in here. We’re going to reroute and everyone’s going to enter through the back.

We’ve been giving advice to some of the other film festivals not just disability film festivals but film festivals period with how to do online programming. I think that’s a great example of like when you’re in the disability community you’re used to things not being made for you because of ableism. That gives you this adaptability and flexibility and like our festival has that spirit.

TR:

The Superfest Film Festival will take place on October 17 & 18, 2020.

With 15 films all falling within the range that Superfest aims to include.

Emily:

Different disabilities featured, a mixture of documentaries that look at some of the honest hardships of life with a disability and others that are light and hilarious and really get at some of the funniest moments insider humor inside the disability community. A lot of really incredible artistic films that explore the beauty that comes with disabled bodies and disabled dance movement.

TR:

This year’s set of films consist of 14 short and 1 feature film.

Emily:

Called God Given Talent that explores a local Oakland based artist who’s Black and Blind. Really looking forward to sharing that more local story.

TR:

And yes, you are going to hear more about that particular artist in an upcoming episode right here on the podcast.
*

For more on the films included in this year’s Superfest lineup visit SuperfestFilm.com.
You can learn more about the Paul K. Longmore Institute on Disability at LongmoreInstitute.sfsu.edu
They’re on Twitter @LongmoreInst and Facebook Facebook.com/SFSUDisability.
Or, just check out this episodes blog post at ReidMyMind.com for all the links.

Superfest sounds like much more than a film festival. In fact, I see it as a resource for those adjusting to blindness.

Chances are those new to blindness or disability in general haven’t spent much time critically thinking about disability. Being new to the experience is an opportunity to examine all that’s been accumulating in the sub conscious over the years. The films featured in Superfest encourage us to move our thinking about disability to a conscious level.

Take a look at the list of 10 things defining the 201 films and Superfest. They resemble some of what I’ve been learning along this journey of adjusting to blindness. Like;
* Recognizing the various ways disability intersects with other identities
* Exploring disability as a political and social issue, not just medical
* Seeing ourselves throughout all aspects of society and finding friendships within the community.

In fact, now that I think about it, Superfest sort of reminds me of how I feel about this podcast.

Cathy:

People need to know about this. it’s just such a great opportunity and it’s kind of great that it’s gone under the radar for so many people for so many years but on the other hand it just would be so great to have it be really, really well known. It’s so beloved and people are so excited about it and every year people come and they’re just like woh, we never thought of this. This is so amazing.

TR:

I’m just sayin’!

While I’m looking forward to Superfest being online this year because I personally get to attend, I know there’s no replacement for that in person experience. I look forward to one day being able to participate in person. I get the sense that it could be a similar experience to my first blindness conference. That sense of belonging or community.

Audio: It’s Official…

Cathy Kudlick…
Emily Beitiks…
And Superfest…

Its official! You know you’re part of the Reid My Mind Radio family!

Come hang out with yours truly and the rest of the cool kids watching some fun, interesting and thought provoking films. Head over to SuperfestFilm.com to check out the lineup and grab your ticket. Don’t forget the snacks and drinks. (You gotta have the snacks and drinks.)

Subscribe wherever you get podcasts!
Transcripts & more are over at ReidMyMind.com. And yes, that’s R to the E I D
(Audio: “D and that’s me in the place to be” Slick Rick)

Like my last name.

Audio: Reid My Mind Outro

Peace!

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Audio Description with IDC: Good Enough is Not Good Enough!

Wednesday, August 19th, 2020

IDC LogoWhen it comes to Audio Description, “Good enough, isn’t good enough”, says Eric Wickstrom, Director of Audio Description at International Digital center or IDC. As AD Advocates, this has to be our message.

In this episode we feature Eric & IDC’s Head Audio Description Writer Liz Gutman. We learn about their process, the industry and more all through the lens of consumers advocating for #AudioDescription. Plus if you believe Blind people should be involved in the creation of AD, you’ll want to hear what IDC is doing about this.

Listen

Resources

Transcript

Show the transcript

TR:

Welcome to another episode of Reid My Mind Radio.
This podcast brings you compelling people impacted by all degrees of blindness and disability.

I’m Thomas Reid, your host and producer. Occasionally, I feature stories from my own experience as a man adjusting to becoming Blind as an adult. Today, we’re continuing with our ongoing look at Audio Description.

Reid My Mind Radio has several episodes exploring the topic. They range from consumer perspective discussions and opinions to profiles of those in the field. In fact, you can go back to when ReidMyMind was solely a blog; I’ve been writing & thinking about the topic for a minute y’all.

Today we’re bringing you a conversation with some Audio Description professionals, through the lends of consumers as advocates. What can we learn from their process and experience about AD that can help improve our advocacy efforts?

The answers and more are up next.

Audio: Reid My Mind Theme Music

Eric:

My name is Eric Wickstrom. I am the Director of Audio Description for International Digital Center otherwise known as IDC, based out of New York City.

I run everything from the initial order through the delivery of AD projects.

TR:

Eric got his start in AD about 10 years ago while working at the USA Network. this was shortly after President Obama signed the 21st Century Telecommunications Accessibility Act now known as the CVAA. This mandates that major broadcast companies including some cable stations like USA, are required to provide a minimum number of hours of described programming each quarter. Over time, this number increases with a goal of 100 percent.

Eric:

I stepped up at that point and kind of offered to help spearhead the charge. Working with the heads of my department we were able to figure it out pretty quickly and get started building a library, got in compliance with the FCC. I did that for about 4 to 5 years. By the time I left we had the biggest library on broadcast television in North America.

TR:

About four years ago, Eric left USA and began working for IDC.

Eric:

We do everything from editorial stuff, color correction, quality control, media processing conversions audio mixing sub titling and all sorts of localizations. We have a full service dubbing department now that will do English to foreign language dubbing or the reverse. Pretty much A to Z anything you need we do

TR:

I wanted to speak with Eric to learn a bit more about their process specifically as it relates to us as consumers who are advocates.

We start with identifying some barriers to Audio Description which fall into two categories; quantity & quality.

First, budgets.

Audio: Music…

Eric:
It’s a very, very small part. Depending on the size of the production I mean there are cable networks that spend 12 to 15 million dollars an episode on productions and I can tell you in those cases your AD budget would be a percentage of one percent. The cost of producing a good , I’m talking about a good AD track; hiring the right people and getting it done the right way, your average AD track’s going to cost you less than like the Kraft’s service table does for a production of a T.V show.

Audio: Sound of a Adding Machine

TR:

We’re talking about a few thousand dollars.

Definitely not an amount to consider as a burden on the production of a television or film project.

So let’s not even call budget a challenge to AD.

Eric:

I just generally believe a lot of people don’t know what it is. My father and step mother were asking me three weeks ago about what AD is and I’ve been doing this for 10 years. If they don’t know by now…

[TR in conversation with Eric:]

Well, that’s just parents! Laughs…

Eric:

You know!

TR:

Truth is its much more than parents. I’m sure we’ve all encounter someone who has no idea about Audio Description. And like the good advocates we are, we explain it and probably encourage them to give it a try. The more awareness the better. But really, we need those in positions of power to be aware.

[TR in conversation with Eric:]

How is it that, production companies aren’t that aware of Audio Description at this time in 2020?

Eric:

A lot of production companies are aware of it now, the bigger production companies. They work with the bigger networks, the ones that would be mandated based on rating. Smaller production companies that traditionally work for like an HGTV or History Channel it wouldn’t surprise me that a year and a half ago when they were finally mandated to provide it, people looked at each other and said what is this. It wouldn’t shock me. If you haven’t been exposed to it you wouldn’t know about it.

TR:

It’s true, most major films are released with Audio Description. However, what about the older content that seems to remain undescribed?

Eric:

Well that’s changing. I know that like Paramount I believe did a big push two years back for AD to get it included on all the DVD releases. That back filled a lot of content that hadn’t been previously described.

Audio: Music ends in reverse.

TR:

Who watches on DVD anymore? We’re streaming.

Eric:

The problem with the streaming services is not all of them require AD. At least not for everything they air.

TR:

The issue is licensing. Streaming companies pay movie studios and television networks fees for the right to run these films and shows.

Eric:

They only have the rights for a year or two and then it goes away.

TR:

So if streaming network X pays to add AD, when it moves to streaming network Y…

Eric:

That service would have to commission their own AD track.

I think the answer there would be if every streaming service required AD, across the board then these companies that are selling the rights for these things would have to commission a track and then the track would follow that piece of material from service to service.

TR:

There’s different reasons for content not beings described. As advocates, an understanding of these can help direct our energy. In general when we find content has no description at all.

Eric:

You’d want to reach out directly to the studio itself. As far as television programming goes that would be a conversation for the network. If it became an issue about quality, it might be a conversation with the network, but then that conversation would have to happen with the production company that provided the show in the first place.

TR:

The push for quantity doesn’t automatically lead to improve quality.

Eric:

A lot of AD is mandated by the Federal government and a lot of networks look upon it as they have to do as opposed to something they want to do. That’s unfortunate because I think that’s where you lose a lot of opportunity for quality or conversations about the best way to do it.

TR:

As consumers, we want both; quality and quantity.

Eric:

It’s like anything. If I give you a gig bowl of frost bitten ice cream, yeah, it’s a bowl of ice cream but… a giant bowl of Ben & Jerry’s or Haggen Daaz that’s the difference. As more and more networks are pressured into providing the service, I’m hoping that they take a moment and say hey let’s give them ben & Jerry’s.

TR:

Shout out to Ben & Jerry’s!

Doing it right consists of three components;
The script (Audio: “Word”)
Narration (Audio: “Aw Yeh”)
And the mix (Audio: “In the Mix”) or making sure you can comfortably hear both the film’s dialog and AD narration.

Eric:

It’s all about the writing in my opinion. Without a great script you’re never going to create a great track of Audio Description. I don’t care if you get a James Earl Jones or Morgan Freeman to come in and read the thing.

If I were going to make a pie chart, the scripting would be about 80 to 85 percent. That’s how important the script is.

Audio: Music

TR:

Breaking it down further, here are the ingredients for a good Audio Description script.

Audio: Sounds of typing. ” What are you doing? “I’m writing.” – From Finding Forrester

Eric:

It has to identify the right things, it has to keep the character names right, not over explain things. You don’t need to write he shoots the guy, you hear a gunshot you know what happened. That’s a big failure with Audio Description is the overwriting of scripts and the over explaining of things.

TR:

Developing a staff of writers for Eric comes down to deciding whether to recruit or train?

Eric:

I have found over the years and this is just my experience, this goes back to my years coaching youth basketball 20 years ago, I coached young kids, 4th and 5th graders who never picked up a basketball in their lives and I so much prefer coaching those kids because it’s so much easier to teach somebody from the ground up than to break them out of bad habits they already developed.

TR:

Eric has seen a lot of bad habits from writers with years of experience.

Eric:

There’s too much good enough is good enough. For us and our standards at IDC, no we’re not striving for good we’re striving for great!

TR:

I agree the script is that important. So I spoke with head Audio Description Writer at IDC, Liz Gutman.

She first heard about Audio Description from a podcast. No, it wasn’t this one that would have made for a fantastic segue. The podcast is called 20,000 Hertz.

Audio: Music ends in reverse.

Liz:

It’s a great podcast. There was an interview with a woman named Colleen Connor who runs a training retreat in North Carolina. She is blind. She has theater training; she’s a performer and a creative person herself. She and this other woman Jan Vulgaropulos, who’s been a describer for a number of years, run this training retreat. I had never heard of Audio Description before, I didn’t know what it was and hearing Colleen talk about it, explain what it was and the purpose it served and what’s good Audio Description and what’s not good Audio Description. My mind was completely blown.

TR:

It wasn’t just Audio Description that blew her mind open.

Liz:

I’m a non-disabled sighted white lady and I have never really had to examine my own biases, my own assumptions, the way I move through the world. The way I perceive others to move through the world. I’d never really had to challenge that from a nondisabled point of view before that weekend. It was a profound experience.

[TR in conversation with Liz:]

That really does fall right in line with what we do at Reid My Mind Radio. I mean it’s all about adjusting and examining our misperceptions. Can you tell me what that was like?

Liz:

Yeh, absolutely. At the risk of sounding like a total jerk I was terrified. I didn’t know what to expect. I didn’t know what was okay to say or ask… Should I offer to help or not. Is it okay to say Blind? All this stuff that now seems very 101 to me, I was lucky to be amongst a group of very kind open people who encouraged me to ask questions and were very open about answering them

TR:

Ready for more, Liz completed the AD Retreat and attended ACB’s Audio description project training. There she was paired with a Blind Mentor.

Liz:

Her name is Myra. She’s great! I’ve gotten to go on described museum tours with her. She took me to see a described performance of Waiting for Gadot. That was excellent. She’s also taught me a lot about experiencing culture in different ways and that helps me become a better describer. Understanding what goes in to theater description and what goes into museums and art description. All of those things inform each other, I think in real important ways.

TR:

Soon after attending her trainings, Liz began freelancing with an Audio Description provider.

Liz:

Not too long after that I really lucked out and was referred by a guy who’s now a friend who I met at ACB who worked at this company IDC who was hiring a full time writer. I went in and chatted with them and as they say the rest was history. I’ve been at IDC since August of 2018.

Audio: Music

[TR in conversation with Liz:]

So you’ve only been doing Audio Description for two years?

Liz:

Yeh… (Laughs)

[TR in conversation with Liz:]

Laughs… Oh boy! Wow! Aw man.

Liz:

I know, it’s wild. I have a lot of impostor syndrome to get over.

[TR in conversation with Liz:]

Laughs…, Yeh, Well, you’re definitely not an impostor, c’mon!

Liz:

Laughing… Oh, thank you!

At the risk of sounding big headed I do think I’m good at my job. I would not consider myself an expert by any means, but I am very curious and I do love, I love, love love this work. I sort of intensively been reading and talking to people, watching stuff with Audio Description and kind of immersing myself as much as possible. Which has just been so rewarding. Not just because I love the work, but this community is just unbelievable. Describers and consumers of Audio Description alike. I’m just like floored and grateful always to be doing this.

TR:

It’s said it takes about 10,000 hours of practice to become an expert in any given field. But what about the related skills that comes from prior experience? That has to account for something, right?

Liz:

My first job out of college was watching T.v. and writing trivia questions about it that would then be linked to product placement. So basically gathering marketing information to sell to advertisers.

(Laughs…) I’ll just put it this way; I couldn’t watch any T.V. or movies without noticing products. (Laughs along with TR)

That brands of cars, that brand of soda (laughs) Oh he’s wearing that brand of that t-shirt. I couldn’t unsee it.

TR:

That attention to detail serves a purpose today. Add a minor in creative writing in college, publishing a cook book, writing for a well-known food blog and running her own business for 10 years, Liz has a wealth of experience and knowledge to draw from. She wrote about chocolate for goodness sake!

I’m not sure how many ways you can describe mm delicious!

Audio: Music ends

That’s quality AD – language that succinctly evokes an image.

At IDC, writers are selected for a project based on their specialties or specific interest.

Liz:

One guy just sort of tends to usually do a lot of the fantasy actiony stuff. Someone else does a lot of reality stuff.

Our department head will kind of weigh all of those things between scheduling and who might be best suited to write it and assign it to the writer.

TR:

Just because there are specializations, doesn’t mean you’re working alone.

Liz:

What I love about working at IDC is that it’s really collaborative and we all ask each other questions. We get the best of everybody. If you get stuck on a phrase or can’t decide how to deal with a certain thing and you want to describe all of the stuff but you only have time for one thing or help prioritize.
A lot of what we’ll do is take a poll. Do you guys know what this word means? If more than half of us do then we’ll use it!

[TR in conversation with Liz:]

I’m wondering when instances of cultural competence come into play, how that works through in the writer’s room. So what does your writer’s room look like and how does that play? Can you talk a little bit about that?

Liz:

Yeh, absolutely. And that’s a really important question and one that we’re constantly considering and making sure we take into account. We’ve had conversations about the finer points of a person in a wheel chair, person using a wheel chair, and why the phrase wheel chair bound is not okay. All the finer points of describing someone who is different from you in any way.

TR:

Differences like race or skin tone. Yet, the AD guidelines specifically call for excluding race or color.

Liz:

Unless it’s crucial to understanding the plot. And if so, everyone’s race, ethnicity needs to be called out and mentioned specifically.

I do think representation is super important and I do think it’s important to mention it just so that a Blind Asian kid or a Blind Black kid so they can know oh cool, just in all the ways that representation matters right?

[TR in conversation with Liz:]

Yeh, 100 percent. I think it’s important for a Blind white kid to know that too. To say hey these people are in this movie.

Liz:

Right, and to not make the assumption.

[TR in conversation with Liz:]

Absolutely.

Liz:

If you say like oh, a tall woman and a short woman and a Black woman then you’re making the assumption that everyone else is white and white becomes the default.

TR:

As advocates believing in inclusion for one group, I’d hope that means inclusion for all.

If so, we should absolutely promote diverse writer’s rooms. That diversity should include the widest range of identities; race, ethnicity, gender, disability and LGBTQ plus representation.

Audio Description is all about providing access to information that isn’t conveyed audibly. Sighted people have this access and process it individually. Some may choose to question the casting choices and others may find them empowering. No matter how one chooses to use that information, Blind people deserve that same level of access.

Liz:

We also struggle with as describers, having enough time to include any of this stuff. Sometimes you don’t get to add any description to somebody before they’re named or even after they’re named if it’s something really dialogue heavy.

TR:

This lack of time is extremely important. This has to be a part of our awareness conversation. It’s not enough that networks and studios have to provide AD. We need them to understand the value and make it an equitable experience. Creating the space for AD in their projects makes that possible.

I’ve been ranting for years about making use of pre-show AD.

Liz, who in addition to writing also narrates and directs AD sessions at IDC, agrees, it just makes sense. Especially in the fantasy genre where the imagery is unlike anything people would be familiar with.

Liz:

When a creator builds this entire world from scratch for the audience and I only have the spaces between the dialogue to describe it, I do my best, but there’s no way I can do justice to the scope of that. So I’d love to have an extra 15 to 20 minutes to just talk about the world; each village, each type of character and all of that stuff because it’s so integral to really enjoying the series.

Eric:

That’s the writing and from there you talk about voicing.

TR:

Eric’s referring to narration – the second of three components required in Audio Description.

Eric:

When I say the writing is 85 percent of it, that’s not to imply that the voicing is not important. The voicing is extremely important. You can certainly ruin a great AD track with a bad voice. We’ve seen it happen.

Audio: “Do you hear the words coming out of my mouth?” Chris Tucker in Rush hour

Eric:

Finding the right voice for the track itself to try to match the story to the VO (Voice Over) as much as possible. But also just you want to make sure you get the right tone. Some places use a one size fits all approach to voicing where the same voice person will do a wide array of projects. Nothing wrong with that it’s a creative decision, a creative approach. We try to really fine tune every choice of voice with the script. That’s usually a conversation between me and the writers as they get into a project, maybe half way through I’ll have a conversation with that writer and say hey who do you think. That’s a benefit of having a team that’s been together for years. They sometimes have an idea before I even do about who’s going to voice something.

The last part of the process which again, very important and generally overlooked is the mix.

Audio: “As you hear it, pump up the volume!” Eric B & Rakim, I Know You Got Soul.

Eric:

A lot of times you hear AD tracks and you hear a really jarring shift in volume? That’s because the company’s feeding through an automated program. It’s a cost cutting move. It doesn’t save that much money. It really hurts the quality. I don’t like it. We won’t use it. Period!

Eric:

The last part of our process is a full QC pass.

TR:

QC or Quality Control. Checking the final production for all sorts of inaccuracies.

Eric:

If we’re misidentifying a character and this happens often. You’re writing thousands of words, it’s easy to type Bob instead of Mark. Bob enters the room. Bob leaves. Well maybe that was Mark.

TR:

Additionally there’s checking the levels of the mix, listening for mouth clicks and pronunciations.

Eric:

When that track leaves our facility it’s gone through quite a production line of work.
[TR in conversation with Eric:]

Would you employ Blind folks for the quality control part of it?

Eric:

You know that’s something we definitely discussed. We would. As far as the quality of the mix, the overall experience of the AD, yes!

TR:

IDC already holds regular focus groups bringing their writers together with AD consumers.

Eric:

That’s a very important part of what we do. We’re not making unilateral decisions about what the Blind community likes. All of our decisions are informed by the Blind community.

TR:

Audio Description advocacy needs to include creating opportunities for Blind people in as many possible paid positions throughout the production process.

By possible, I don’t mean based on the current process. There are many ways to get something done.

Eric:

Covid especially added another level of stress because everybody was scattered. We were used to writing as a team in a room together. Like a regular writer’s room in any television show we’d sit there and bounce ideas off each other. That’s taken on the form of daily Zoom.

As far as the Voice Over people goes, a lot of our VO people work in New York City. We use a very diverse roster of people. I had to figure out how dozens of people were going to be able to record VO. Some of them are already actors and Voice actors that have their own setup, but many of them didn’t

TR:

The pandemic demanded job accommodations and a new workflow which can be beneficial to the disabled community.

Eric:

One of the things we said this year at IDC we wanted to do, we wanted to get some Blind people involved directly with the narration of Audio Description tracks. The challenge of that was that we didn’t do a lot of remote recording. We weren’t setup for it.

TR:

. Since this interview IDC has made some progress on that goal. I reached out to Eric for an update on his progress.

Eric:

I can tell you it’s going very well. You could speak from personal experience. You were nice enough to be the first person to jump in with us and help develop some workflows. I was very happy with how the quality of the track turned out. The feedback we received through social media and through the clients at Netflix., they were very happy as well. We’ve already launched our second project on Netflix with a Blind Narrator. The third one’s in the works. We’ve onboarded two other Blind Narrators and I have three more on deck.

TR:

I’m excited for the opportunities this presents for all Blind and disabled people intrested in AD Narration.

Eric:

Kelly McDonald who we used on the second project that just launched, Sam Jay’s Three in the Morning on Netflix. He’s a radio host up in Canada. In fact, his co-host Romnea was onboarded as well. They have a unique ability because they’ve done radio for so long and I think Thomas you said you have this ability as well from podcasting all these years to be able to actually hear a track in their ear and repeat it in real time. At the same pace, same inflection. Originally we thought using Blind Narrators is going to be something that’s gonna be easy to do with reality shows like the one you worked on SkinDecision. Stand up specials like the one Kelly worked on.

TR:

It’s a matter of being vocal about our abilities.

Eric:

We’re not the first studio using Blind Narrators. That’s not accurate if people are thinking that. There’s plenty of narrators out there that have been working for years doing narration and podcasting, radio broadcasting. So the talent is out there.

TR:

With that said, if you’re interested and have the ability to record professional sounding audio, stay tuned and I’ll let you know how to contact Eric.

Eric:

We’re putting our best foot forward as a company in trying to be inclusive and accessible using as many talented people as we can.

There’s no excuse based on what we’ve discovered over the last few months, every studio creating Audio Description should be using Blind Narrators to voice the material they’re putting out. And in addition to that we’ve onboarded some Blind people from the community to work in our QC process as well.

TR:

These conversations with Eric & Liz helped shed light on the challenges to AD right now and the future.

Company’s cutting costs by automating the mix and employing synthetic speech are underbidding for jobs. Multiple people in the business have said how this has directly impacted the fees other AD production companies are able to charge. How soon before other companies are forced to cut corners in order to stay afloat?

It’s imperative that as consumers and advocates we demand quality – not that cheap sort of accessibility that gets slapped on at the end in order to comply with a federal mandate.

Eric:

That has to be the push of the community to develop universal standards. There’s no approved vendor list per se like universally, everybody’s kind of left on their own. It doesn’t take much more effort to do it right.

TR:

AD unfortunately, is viewed as an expense and not one that generates revenue.

Eric:

And that’s wrong. There’s 6 to 8 million visually impaired people in America at the last estimate. Every year as people live longer that number goes up. Those 6 to 8 million people are part of families. Families are using Audio Description so everybody in the household can enjoy watching television together. Especially now in this time.

That track is made for 6 to 8 million people but its impacting tens of millions of more people.

TR:

Remember, the AD budget is a few thousand dollars. Your annual streaming network subscription will set a family back over $150.

Eric:

. If that encourages a family of four to subscribe to your streaming service or pay extra for cable it’s more than paying for itself. You really don’t have to draw that many families to break even and then to turn a profit it’s just a few more.
just left on their own. It doesn’t take much more effort to do it right.

TR:

Making sure AD is done right inevitably comes down to the Blind community.

Eric:

If you hear a track either on a streaming service and you like what we did or you didn’t like what we did, reach out and let us know. I’m always open to feedback.

Audio: Music

TR:

Feedback should be a gift, so make it constructive.

Eric:

Don’t just say hey you suck!

Well, thanks, that doesn’t really help!

We’re trying to provide a service. We love this we want to make sure we’re doing it right. I always say if I want positive I would just ask my mother what she thinks.

TR:

Do you have a project that would be a lot better with Audio Description?

Are you interested in getting involved with AD as a narrator and have the ability to produce a high quality recording?
Do you have some comments on a specific project with IDC produced AD?

Reach out…

Eric:

I’m always happy to talk about AD. It’s a passion for us. It doesn’t have to just be business inquiries. Anything you have to say feedback otherwise … you can find us at IDCDigital.com. You can search for Audio Description, fill out the form and it will get to me.

TR:

You can also get to both Eric and Liz on Twitter:
@IDC_Eric
@ Liz_IDC

TR:

I hope this episode contributes to moving the conversation around Audio Description advocacy to be more about good & bad Audio Description, the ways it could be improved and the inclusion of more Blind people at every point in the workflow.

We know why AD is important to us as consumers. It goes beyond watching movies, television and theater. It’s relationships that come from these shared experiences. It’s opportunities for conversation, education, entertainment, imagination building and more.

What about the perspective of those producing AD?

[TR in conversation with Liz:]

When you speak about it you’re very passionate about Audio Description. Why?

Liz:

That’s a really good question. (Long Pause) Selfishly, it plays to my skill sets really well. It requires a large vocabulary, I’ve been a bookworm my entire life, but it also has really strict parameters. Audio Description provides that framework I find challenging in a really stimulating way. And on top of that it provides a service. That creates meaning for me.I go to work every day and I get to write, think hard about the best way, the most vivid and concise way to convey something that’s on screen. So that someone’s who’s listening to it will get the same feeling that I have watching it. And to help bring us all in to the same level. Especially since I have become more familiar with the Disabled and Blind and Low vision community. I have friends in that community now. I care about their experience.

Audio: Stay Golden

TR:

Eric expressed a very similar sentiment and noted that he really appreciates the feedback from the community. He shares his wish about AD in the future.

Eric:

I look forward to the day where I don’t get as much appreciation. Because it just becomes the norm. I look forward to the day where Blind consumers become pretty complacent about it. Oh yeh it’s got AD, great! It shouldn’t be something special and quality shouldn’t be something that’s special.

TR:

A big Shout out to Eric Wickstrom, Liz Gutman and the entire Audio Description team over at IDC. It’s official; you all are now part of the Reid My Mind Radio family!

Eric was a really kind coach. After submitting my first draft he shared his comments which were incredibly helpful and I think go beyond AD narration.

Eric:

You suck!

TR:

That really isn’t helpful!

You know this isn’t the last you will hear on this topic. In fact, I have some more coming up soon so stay tuned. In order to do that may I suggest you subscribe wherever you get podcasts!
Remember transcripts & more are over at ReidMyMind.com. And yes, tell them that’s R to the E ID
(Audio: “D and that’s me in the place to be” Slick Rick)

Like my last name.

Audio: Reid My Mind Outro

Peace!

Hide the transcript

Taking A Ride with Planes Trains and Canes

Wednesday, June 3rd, 2020

A logo features a square with  a black plane flying over it and a black train coming out of the globe. In white lettering at the top reads Planes Trains and Canes.

2019 Holman Prize winner, Dr. Mona Minkara along with her production team from Planes Trains & Canes. join me to talk about the documentary series. The show which is available on YouTube follows Mona as she travels alone to five different cities around the world using only public transportation.

The series highlights many of the challenges those with vision loss experience on a daily basis. If you pay close attention you even learn some useful skills for managing these experiences. For Mona the trip was about independence, freedom and more.

The captain has turned on the fasten seatbelts sign so hit play and get ready for take off!

Listen

Resources

Transcript

Show the transcript


TR:
Hey Y’all.

I try to produce this podcast several weeks in advance of the release. I don’t always have as much lead time as I’d like.
In this particular case, I did.

With the latest police murder of George Floyd and the world wide protest that followed, I don’t feel comfortable releasing an episode without acknowledging this senseless and shameful killing.

I love producing this podcast and I truly think what you’re about to hear is a great episode,
but as a Black man I can’t help but feel like my focus should be on fighting for change. Truth is though, it’s not just Black people who should be fighting.
It’s all of our responsibility and if I’m being honest, I think the burden should be less on the Black community.
If you have the urge to inform me that there are white people fighting, please don’t. I know that. I’d ask you to consider your own role as I’m trying to figure out mine.

Not acknowledging the pain just felt like it would add even more.

Rest in Peace & Power to Mr. George Floyd and the rest of those murdered by the Police.

Thank you Reid My Mind Radio Family and I hope you understand why that was necessary.

Now, let’s shift gears and get into what I think is a goodie!

Audio: Sounds of airport fades into the inside of a plane.

From the planes PA System…
Flight Attendant:

Good day passengers.
Welcome aboard flight 99 to a better place!

Inflight service will be coming around soon with snacks!
In the meantime, please sit back, relax and enjoy your trip.
We now have a message from the captain.

From the planes PA System:

Music begins…

TR:

What’s up Reid My Mind Radio Family!

Welcome aboard the podcast bringing you compelling people impacted by all degrees of vision loss from low vision to total blindness.

Every now and then, when inspired, I bring you stories from my own experience as a man adjusting to becoming Blind as an adult.

My name is Thomas Reid and I’m not only your pilot, but I’m traveling on this journey with you.

Now if you are new to blindness and have some reservations about this flight I can tell you the ground control has approved us for takeoff. the forecasts a mix of clear skies with some possible thunderstorms. We are expected to hit a bit of turbulence along the way, but don’t worry, I got you!

Wheels up baby, let’s go!

Audio: Reid My Mind Radio Intro

TR:

In 2017 & 18 , this podcast featured profiles of each of the Holman Prize winners. If you haven’t checked out those episodes I definitely want to encourage you to go back and give them a listen.

While I decided not to produce Holman prize episodes in 2019, early this year, I came across one of the 2019 winners, Dr. Mona Minkara. She’s a Bio Engineering professor at North Eastern University and the host and producer of Planes, Trains and Canes.

MM:

Which is a documentary series on YouTube showing me traveling to five different cities around the world and using only public transportation on my own.

[TR in conversation with MM:]

So the first show that I started to watch, that was your first one when you were headed out of Boston to and going to South Africa. I’m trying to figure out, what is this feeling that I have. I said wow, I think this is a little anxiety. I’m like wow, this is good though, this is really good.

My podcast, I really like to reach out to those who are adjusting to being Blind. That’s my target audience. And so I’m thinking they’re going to feel what I feel but for different reasons. I travel independently, not necessarily like you’re doing. I’m watching because I thought about doing some of the things you’re doing where you’re walking through an airport and not getting the guide and I’m like wow this is exactly how I thought I would do it but I wasn’t sure if there was a different way. People who are new to blindness need to see it because I think some of the stuff like the constant questioning that you’re doing, the constant asking and figuring it out, people need to know that that is ok. And I love that!
So that’s why I contacted you.

MM:

That so awesome to hear you say that, so awesome because I’m going to be honest with you, I feel like this project actually even pushed me even more than I normally push myself. I would have never risked on my own a two hour layover in Atlanta going by myself to the gate. I would have never risked that on my own. But I did for the sake of this project. Like uh, we’ll see what happens.

[TR in conversation with MM:]

Oh my god, I’m so glad you said that because people need to know that. people definitely need to know that

MM:

I completely agree. And then what’s the worst thing that could happen. I think what’s really important to discuss with something like this is being flexible. I was willing and ok and at peace with getting lost. I told myself Mona it’s ok if I get lost, it’s ok if it takes me like three hours … it’s ok!

[TR in conversation with MM:]

The other thing that I like about what you’re doing and we’re going to get in to the questions in just a second but…

TR:

Ok, fine, I was excited! I don’t usually include me geeking out over my guests but it definitely happens.
I knew this would be a comfortable conversation from the start.

[TR in conversation with MM:]

How are you doing Mona?

MM:

Good, how are you Thomas?

[TR in conversation with MM:]

Good, I’m good. Do you prefer Dr. Minkara? My bad.

MM:

No, no not at all. I’ve been told I probably should but no!

TR:

I’m not really into formalities, but I realize she earned that PHD and. When she’s on that campus, at those conferences put some respect on her name! Especially considering the early advice given to her mother when learning Mona would be Blind.

MM:

I had a doctor tell my mom that it wasn’t going to be worth spending a penny on my education. The bright future that I had was over with that sentence. But it wasn’t. (laughs) My life is great! (Laughs)

TR:

From an early age, Mona was interested in pursuing science and knew she wanted to be a professor.

Audio: Magic School Bus/Bill Nye

MM:

even though a lot of times I got people discouraging me because it wasn’t very practical for a Blind person to be a scientist.
I’m probably a scientist because of Magic School Bus and Bill Nye the Science Guy.

[TR in conversation with MM:]

Shout out to Bill Nye!

MM:

Yes! I am a PBS Kid!

Audio: PBS Kid

I think a part of who I am is I truly just follow my passion and I really value freedom and independence. That kind of carried over to Planes Trains & Canes because it was the ultimate test of my independence to allow me to have my freedom.

[TR in conversation with MM:]

What came first, was it the Holman prize or was this a dream to kind of do this?

MM:

That’s as good question a very good question. I was a judge for the first year of Holman Prize. I remember going out there and helping to judge the applicant pool and being taken by this concept. Even the story of James Holman and why these people were applying.

TR:

James Holman AKA, the Blind traveler, completed a series of solo journeys taking him to all inhabited continents.
The competition is sponsored by the San Francisco Lighthouse. $25,000
is given to each of the winners who are all legally blind and in their own way exhibit the adventurous spirit and attitude of James Holman

Following that first year, Mona had a thought.

MM:

I’d like to apply one day. What is it that I like to do? I realized, I really love public transportation.

Public transportation is a tool that is under appreciated by a lot of people but it’s a tool for me that really gives me freedom.

TR:

Currently living in Boston, the third city where she’s lived on her own as an adult. Each of these cities having a completely different public transportation system.

MM:

And then it just clicked, the concept for Planes Trains and Canes. Traveling on my own using public transportation.

TR:

In addition, she sought out cities on different continents which meant diverse cultures.

MM:

I didn’t have a deeply scientific method other than I also wanted to go to cities that I didn’t speak the language. It’s another barrier right. You feel like you might be more lost in an non English speaking place.
It was fascinating, you can see in my upcoming episode for Istanbul, you don’t really need the language. It was mind blowing for me to realize how easy it was to still navigate in a city like Istanbul or Tokyo.

[TR in conversation with MM:]

Laughs… It’s funny to hear the Scientist say that there was no scientific method about… (Laughing)

MM:

Laughs… I mean I knew London
[TR in conversation with MM:]

From the videos, it doesn’t seem like you spend that much time there. How much time do you spend in each place?

MM:

It was like four days.

[TR in conversation with MM:]

To go all the way to South Africa for 4 days is like damn!

MM:

I know, I had to squeeze them with my new job it was insane. I just started being a professor.

TR:

In addition to Istanbul & Tokyo that’s four days in Johannesburg, South Africa, London and Singapore.
While Planes Trains & Canes is all about independent travel, making the videos requires a team.

MM:

I remember thinking like 3 years ago that whoever I did this with I have to have a Videographer that was somebody I could easily travel with , a solid person. And somebody who’s really not going to break character.

NG:
Hello

[TR in conversation with NG:]

Hello Natalie?

NG:

Hi, Thomas, how are you?

[TR in conversation with NG:]

Good, how are you doing?

NG:

Good!

TR:

During my initial conversation with Mona, she suggested I speak to her entire team. And I did. First up Natalie Guzi.

NG:

I’m a Camera Woman for Planes Trains & Canes. I’m 23 and this was my first time doing anything camera work related.

[TR in conversation with NG:]

That was one of my first questions. (Laughs)

NG:

(Laughs)
Cool, ok!

[TR in conversation with NG:]

From my understanding you were a friend or a co-worker of Mona’s?

NG:

Co-worker turned really good friend

So, I went to school to be a technical writing major and I saw an open position. One of those pull tabs job posts with a number and email. Mona had put up signs for that. the interview went well I guess. Laughs…

TR:
In a way, working as an Access Assistant for Mona, helped Natalie develop one of the most important skills for the videographer role in Planes Trains & Canes.

[TR in conversation with NG:]

You ask any Blind person and they’re pretty much going to have a similar experience about being with someone who is sighted going somewhere and then having the person who is sighted being talked to as if the Blind person wasn’t there. When did you first experience that ?

NG:

The first time I experienced that was at a Chemistry conference, like an international conference where I was Mona’s access assistant. it must have been like just checking into a hotel. it’s under Mona’s name, Mona’s the PhD Scientist, I’m the 23 year old, but the person checking her in was looking at me.

TR:
This experience isn’t exclusive to those who are Blind. I hear the same from others with different disabilities too. There’s two components; first, directing the conversation away from the person with a disability and then there’s the gaze. Focusing the eye contact towards the non-disabled person.
Now, check the technique!

Audio: Musical intro…

NG:

How we work together with that kind of an issue is that I would just make eye contact with Mona so if you’re trying to look at me my gaze, then that’s going to get redirected to her. So they know where I’m looking and they should be looking. Sometimes people would pick up that and make that adjustment. Sometimes not. Or if we were talking and there was no counter between us then I would almost step over to their side so I was also facing Mona.

TR:

As the videographer, Natalie has to make sure it remains about Mona.

NG:

I tried to be as fly on the wall as possible. (Laughs) Which is a little bit hard. It wasn’t like an undercover operation. (Laughs) It was like someone following a blind woman with a camera. There were a lot of like stares and or questions about why the camera. people addressing me that I shouldn’t film even though Mona was the subject.

[TR in conversation with NG:]

They didn’t know that she was a part of it they thought you were just following her or something?

NG:

Yeh. They would like wave their hand in front of the camera.

[TR in conversation with MM:]

And then you would have to explain things?

NG:

It depended on the situation. That’s a great question too. I’m remembering a time when at a train station in Johannesburg. I was trying to capture footage of Mona buying her train ticket. One of the staff there came up and told me I couldn’t be filming although all I really wanted to do was film the interaction of Mona buying a ticket. No, no, like here’s the business card we’re filming a documentary. We’re not mapping out your train system for any weird purpose.

[TR in conversation with NG:]

That seems stressful to me. Can you talk about that.

NG:

Sure. By nature I lean towards wanting to make people happy and feel comfortable and welcomed. And when you’re walking around with a camera and people don’t know why that’s not really a possibility.
It’s difficult having those eyes and feeling those emotions from other people coming your way and having to remind yourself of the situation and the mission in that moment.

[TR in conversation with NG:]

Did that get easier?

NG:

We had the opportunity to go to lots of different countries and experience different cultures so it shifted every place that we went. Like people would in Istanbul, being like welcome and we love it and come to our store as we were walking by trying to get video.
In comparison, the experience in the London tube wasn’t as welcoming.

TR:

These are the things making Natalie the right person for the job.

NG:

A thick skin. You got to have that self-confidence and confidence in the mission and in the team too.
I think Mona and I’s relationship we just always have each other’s back. So I think that trust and that collaboration really was like the heart of the whole project that kept us going.

TR:

That trust could even mean stepping in and putting yourself at risk.

NG:

In Johannesburg, Mona was crossing the street and this car was taking a corner really fast. I had to jump into the street and like put my arms out. I just thought that car was going way too fast. I wanted them to see two people in the street at least like saying stop.

TR:

Mona and Natalie have the foundation making up a real team.

NG:

We kind of work together. She gave me the feedback on what worked in different situations. It was nice to have a collaborator with that too and just follow Mona’s lead.

TR:

After watching Planes Trains & Canes and then having the chance to speak with Mona, it’s apparent, what you see is what you get.

MM:

I’m pretty assertive I would say as a person, but I understand not everybody has that personality. When I’m tired and exhausted and getting off a 16 hour flight I’m not the sharpest. I’m just like excuse me (said lethargically) my energy’s low. I could be ignored more easily in that situation verses when I’m bright eyed and bushy tailed , I’m like hello!

[TR in conversation with MM:]

You’re quick not to give off any pity vibe or anything like that.

MM:

Yeh, cause I don’t want your pity. I want you to treat me like any other human being. I just happened to be Blind. Sighted people ask for directions all the time. All the time! Just adjust yourself , just a little bit by verbalizing your directions. I appreciate it, thank you!

Audio Bumper for editors

TR:

In order to win the prize enabling Mona to start her adventure she would have to first accumulate enough likes on her Holman prize entry video.

Contestant’s seeking the 25 G’s must first posts their videos to YouTube. The videos need to explain their ambition and cannot exceed 90 seconds. Mona and Natalie paired up to shoot the video with Natalie taking her first shot at editing. The video foreshadowed some of the reactions they’d eventually receive while traveling.
Audio: Clip Planes Trains & Canes Ambition Video

TR:

Winning the prize enabled them to purchase a camera and wireless
microphone.

Natalie and Mona learned more than expected from editing that first 90 second ambition video;

MM:

How much work editing would be.

[TR in conversation with MM:]

Chuckles…

TR:

Mona recruited Anxhela (Angela) Becolli
, her current Access Assistant at Northeastern.

MM:

She actually was the one who edited Johannesburg. She’s actually with me right now and…. Ok, I’m bringing her in…

AB:

I wasn’t expecting to be on the call…

[TR in conversation with AB:]

So that was your first shot at editing?

AB:

I had done editing a little bit before. In college I studied Photography in China and there I had done a few projects in videography but mainly photography. This was my first full paid project.

TR:

The thing about creating a documentary series such as Planes Trains & Canes is that you don’t know what your story is until it happens.

MM:

We recorded with no story line in mind. Recording as life unfolds in front of you and then extracting the story. So there’s an element of being able to story tell what you lived as opposed to the other way around – you are building the story and then you record the story.

You don’t know what life is going to give you.

As I was living it I remember taking mental notes like oh my God this would be really interesting to share with the audience.

TR:

Construction takes place in the editing room.

AB:

The main part is the story part. When Mona and Natalie give me the videos they also gave me this list of what they wanted the story to look like. What there idea was and what they wanted to portray to the viewers. What the most important parts were. What parts were light hearted. What parts were very specific to being Blind, to traveling and what needed to be kept in no matter what quality the video or audio was.

TR:

Mona is clearly directing all aspects of this project.

MM:

This part needs to be sped up and it’s kind of boring. I think we should add more of this part. I would say ok, let’s find music that represents the fact that I was feeling fearful or excited. I only used music connected to whatever city I was in. So all the music in the Johannesburg episode in part two, is from musicians from Johannesburg.

I personally have a certain vision for the vive and what was happening and Angela would work with me and hear what I have to say and implement it.

TR:

Creating content like this means investing real time.

AB:

If you have 40 hours of video you’re taking about 60 hours to watch the videos because you’re going to make notes, you’re going to cut things and you’ll re-watch those.

TR:

Angela was already committed to other projects so Mona had to find another editor.

Ted:

I’m Ted Jimenez, I’m the second editor put on the team to work on the new episodes; London, Istanbul, Singapore and Tokyo.

I am a self-taught editor. I worked with small independent studios before back in my home the Philippines I worked for States Sessions. It was a company that put on productions for Indy musicians in the Philippines. I did music videos for them. Promotional videos for them. Now I’m in Boston.

TR:

Where he too works at Northeastern making psychological self-help videos.

Mona decided early on that Planes Trains & Canes would not be a narrated style documentary.

Ted:

This is where Mona and I have conflicting views. I was going in with like my script saying oh Mona could you narrate this portion for us. And she is more of a fan of in the moment. I’m not going to pre-record a script that tells a story I’d rather the audience live through the story because it tells the Blind experience more naturally than if it was just said by her.

TR:

Show, not tell!

Mona’s voice over narrations that you hear in the series are sort of a means of accentuating specific moments.

Ted:

And it’s also to make it lighthearted.

MM:

I wanted comedy to be a main element. I want people to laugh while watching this because I want my message to really be heard and it’s going to be heard more through a comedic tone than through a lecturing serious tone.

TR:

Lighthearted may be the goal, but come on traveling Blind just like living Blind, you will have some encounters.

Audio: London…

[TR in conversation with MM:]

So you know where I’m going now. We’re going to London! You know the episode. (Laugh fades out) you were told that you had to register.

MM:

Yeh, yeh, yeh! I had no choice.

[TR in conversation with MM:]

So my anxiety woo, went through the roof! Mona, I’m going to tell you, I’m not that good at that situation. I’m from the Bronx Mona, I get a little aggressive. Ok! (Laugh fades out)

MM:

Laughing…

Dude, I’m going to tell you honestly, I held myself together because I didn’t even know if Natalie was videotaping me or not. But just in case she was I was like I need to make this point clear.

TR:

That point is at the core of this project; independence and freedom.

Ted:

I really like London as an example about how we kind of tell that story.

First, Mona getting off the plane into the subway. We foreshadow that Mona likes the choice of being able to ask for assistance or not ask for assistance.

In the second section of London where she’s coming from the airport to the Metro, that’s when we see that whole belief that she has of accepting or not accepting assistance.

TR:

You’re going to have to head on over to YouTube and check out the series to find out more.

Audio: Next time on Planes Trains & Canes…

TR:

Planes Trains & Canes is all about perspective.

It’s filmed from the perspective of a woman who is Blind and enjoys traveling independently and values her choice.

Along the way she interacts with people who may view the world differently.

[TR in conversation with MM:]

Wait up. You said he was nice?

MM:

I’m saying he was nice yes. (Laughing)

[TR in conversation with MM:]

Did you feel that way in the beginning? From the video, I took this guy like he was being condescending.

MM:

Oh, he was totally being condescending. I think it’s just the norm there to kind of treat people with disabilities like we are a bunch of 5 year olds. An underlying patronizing vibe!

TR:

As we each bring our individual perspective to the series, chances are there will be opposing points of view.

MM:

Did you see some of the comments that were on YouTube. Let me tell you. There was this one person who goes by SocietySister she wrote that I was selfish for not accepting help.

TR:

probably the same type of person to find the inclusion of Audio Description as a default in the series videos to be selfish.

MM:

I really wanted to make every video we create accessible to both Blind and Deaf individuals.

TR:

That’s a pretty inclusive approach giving a variety of viewers a chance to benefit from Mona’s experiences.

What did the production team take away from this experience? First, Natalie.

NG:

People are people wherever you go. They’re curious, they’ll probably want to know what’s going on if you walk into a new situation. maybe concerned if they see something new if they see something different. No matter where you go people do want to understand and to and connect. Also, trust and partnership with Mona . Just a profound sense of gratitude for working together for collaborating for trusting me to capture her experience and to be an observer.

TR:

Angela, who edited the first two episodes from Johannesburg, had hours of video to review. This gave her the chance to really see what Mona experiences.

AB:

I had a lot of moments where I went what I can’t, what why I can’t believe someone would do that. I can’t believe someone would say that. Why would someone treat you like that. Mona mentioned that Natalie was able to keep her calm, I’m the kind of person that would be like no what are you doing, you can’t do that. You can’t treat someone like that. Yeh, I’m not someone that would be able to keep her cool. (Laughs)

[TR in conversation with AB:]

Laughs.

TR:

I could see Angela and I teaming up in some bar fights together.

Ted, the editor of the remaining episodes, it should be noted is not only editing, but he’s doing all the Audio description and captioning. As someone making a career as an editor I had to ask him if he’d become a proponent for Audio Description.

[TR in conversation with Ted:]

You’re working with, I don’t know Steven Spielberg. You’re like Steven we got to put some Audio Description on this man… (Laughs)

Ted:

Laughing… Hey Steven! (Said in a serious tone)

Oh yes of course. Right now it’s normalized for me to kind of like say well what are the options for everybody if I’m viewing piece of media. Mona has made it specifically clear that the deadlines are the deadlines for everything. The captioning, the Audio Description. The video, It needs to be accessible to everyone.

TR:

Planes Trains & Canes was Mona’s way to not only highlight the benefits that public transportation affords her, but also show the ingenuity and abilities of those who are Blind.

Mona’s travels reveal lots of valuable lessons for those adjusting to blindness.

MM:

Even though I am 32 years old, I feel like I am more at peace with it then I have ever been. I don’t know if I want to share this with the world but yeh (laughing…)

[TR in conversation with MM:]

Well, let me just say something to you right now Again, it’s totally, totally fine if you don’t want to share.

MM:

Yeh!

[TR in conversation with MM:]

But that right there, again, think about it from the person who’s adjusting.

MM:

Yeh! No, I think it’s good I’ll explain why I say this.

[TR in conversation with MM:]

yeh!

MM:

I thought I was at peace. I used to take comments of you look sighted as compliments. I realize the detriment of that, only until like last year. Why should that be a compliment, you know? And I realized that I had built up all these techniques to almost compensate for blindness as opposed to work with it.

I had internalized this concept of blindness as weakness. I think it’s really important for Blind people to realize, we are inherently better problem solvers because we have to work around a lot of things. Blindness is not weakness. And to truly believe that I don’t know if I’m a hundred percent there.

TR:

I so respect and appreciate that honesty. It’s what I personally believe, adjusting to blindness is a continuous process. And if that’s ok for this Bio Engineer professor, well, I’m just saying, she’s doing something right.

[TR in conversation with MM:]

What have you taken away from this whole experience?

MM:

I think I pushed myself more than I would have for the sake of the videos. I learned that there’s a lot of good out there and there’s a lot of like negatives that we need to fix and that’s ok.

I don’t know how to explain this feeling. it’s almost an internal shift where I want to go to Mongolia, I can go to Mongolia. Where maybe before I’d be like well I really don’t know how I would go to Mongolia. I need to find somebody to go with me or whatever. And now it’s like this state of mind. If I want to go I can go!

[TR in conversation with MM:]

It sounds like, like you’re free.

MM:

Exactly! Exactly I obtained more freedom than I ever thought I could. And I think I have more freedom than the average person gets to mentally experience and what a privilege.

[TR in conversation with MM:]

And it’s attainable. You did it one specific way but that’s not the only way to attain that level of freedom and access.

MM:

Yeh. It’s like I learned it from my travels but I feel like it’s not about the travels, right. You can learn it in your own backyard. it’s about the mindset… you want it, go for it!

[TR in conversation with MM:]

Mona, this was better than I thought it was going to be. I thought it was going to be great, but this was even better. (Laughs…)

MM:

Laughs…

[TR in conversation with MM:]

One hundred percent!

Congratulations! I’m going to keep watching. I want to make sure other people watch. So you got a fan over here ok, I just want you to know that.
MM:

Thank you very much, I’m a fan of yours too!

TR:

Please welcome the latest members of the Reid My Mind Radio Family. Planes Trains & Canes, that’s Natalie Guzi, Angela Becolli , Benjamin Ted Jimenez and leading the way with her white cane in hand;

Audio: Put some respect on my name!

Dr. Mona Minkara!

[TR in conversation with MM:]

where can people check out Planes Trains & Canes and also where can they learn more about you Mona?

MM:

They can go to PlanesTrainsAndCanes.com or go to YouTube and type Planes Trains & Canes or you can go to MonaMinkara.com to learn more about me. If you want to learn about my research check out MinkaraCombineLab.com.

If you’re on Twitter follow @PlaneTrainCane (singular) and @Mona_Minkara

You can subscribe to Reid My Mind Radio wherever you get podcasts.
Transcripts, resources and more are over at ReidMyMind.com. And yes, that’s R to the E I D (Audio: “D, and that’s me in the place to be!” Slick Rick)

Like my last name

Audio: Reid My Mind Radio Outro

Peace!

Hide the transcript

Viewing Audio Description History Through Audio Eyes with Rick Boggs

Wednesday, May 6th, 2020

Audio Eyes LLC Logo - graphic of film transforming into brain waves with the text "Turning pictures... into words"
Continuing with the exploration of Audio Description, I’m very happy to have one of the founders of Audio Eyes, Rick Boggs on the podcast. We get a bit of a lesson on the history of Audio Description with an emphasis on the role Blind people played in its creation and advances. Why is this important? How can we be proactive in promoting AD? How can we become more than consumers of AD?

Listen in as Rick doesn’t hold back sharing his thoughts on the problems with AD, Blind consumer organizations and more.

Listen

Resources

Transcript

Show the transcript


Audio: Crash Crew Hi-Power Rap.
“We don’t want to be left behind, all we want to do is just blow your mind, just one more time!”

Instrumental.

TR:

What’s up Family!
Back again! Bringing you more of what you bargain for. Reid My Mind bringing you the baddest guests and topics we can find!

We are here to tell the world, just who we are.

I’m Thomas Reid your host and producer of the podcast featuring compelling people impacted by all degrees of blindness and disability.

Every now and then when I’m inspired, I bring you some of my own experiences as a man adjusting to becoming blind as an adult.

Audio Description is and will continue to be an ongoing topic on this podcast. it makes sense. We focus on those adjusting to blindness. Audio Description in my opinion, is a part of that process.

Its access to information, entertainment, bonding with family and friends and maybe even career opportunities?

If you’re new here, check out the link on this episodes blog post that has a page with all of the podcast episodes featuring Audio Description.

Today we’re looking at the contributions of Blind people in Audio Description. Let’s get it!

Audio: Reid My Mind Theme Music

RB:

I needed a job as a young guy, 17, 18 years old. I have many, many as most Blind people do, many grueling stories of discrimination. Just in telemarketing to sell the local newspaper here in Los Angeles and I don’t mean the LA Times, They hired me on the phone. But then when they told me to come to their office and were giving me directions they were vague. I said would that be the second building from the corner? They said, don’t worry about it just come down the street you’ll see the yellow sign. I said well, I don’t think my guide dog will notice the yellow sign. They said your what? Wait a minute, put me on hold for 20 minutes and came on and made an excuse; “Oh you know what, I didn’t understand my partner was also interviewing someone on the other line. We already filled the position.”

I’m Rick Boggs, professional Audio Engineer and am responsible for making Pro Tools, the state of the art audio recording software accessible for Blind Audio Engineers. I’m also a musician, playing multiple instruments. I’m a composer and song writer. Something of an accomplished actor. many appearances on television and film between 1987 and 2007. And for the last 20 years I’ve been operating the company that I founded which is called Audio Eyes and we produce Audio description for film and television.

TR:

As you can see, Rick came a long way from that 17 year old young man in search of a job.

Today, we’re specifically exploring Rick’s career within Audio Description. As he has been involved with the industry for over 20 years, we get a bit of a history lesson on the role Blind people played in Audio Description.

Rick’s own introduction to Audio Description, from my understanding illustrates how many people felt at the time.

RB:

When I first heard of Audio description was when the American Foundation for the Blind was conducting their research and creating the booklet that eventually became “Look Who’s Watching”. Where they surveyed Blind people and asked them if we could add a voice to TV programs describing what was on the screen when no one’s talking would you like it?

No, I feel very independent. I can watch TV all by myself. I don’t need some voice telling me what’s going on.

TR:

AFB’s next step was to invite a group of those surveyed to watch a film.

RB:

I think it was a Forrest Gump film with Vince Skully doing the description.

TR:

The group was then re-surveyed.

RB:

90 percent of the people who said no, like me, changed our mind and said well actually, this is really cool and I didn’t realize how much I was going to enjoy it. I would like to have this.

TR:

No, like he really liked it!

RB:

In 95 and 96 when WGBH, which is now Media Access Group, they were installing Audio Description systems in movie cinemas. they called me because I was very visible on television at the time. they figured I would be a good representative of Blind people and they asked me to find other Blind people to come to these events. I helped recruit Blind people to come to their installation celebrations and then of course the media would come. I was interviewed on cable news and broadcast news, talking about what the value of Audio Description was. I became a volunteer promoter and the face of WGBH.

TR

This was in addition to his actual career at that time.

RB:

From 1987 to 2002 I had a record label and recording studio. I built a recording studio from money I had earned as an actor. My desire to get into audio recording was driven by my passion as a song writer. I wanted to be able to record and produce my own things mostly because I couldn’t afford to go to a bunch of other studios and hire a bunch of musicians, so I wanted to be able to do it myself.

TR:

And he did. He produced bands and song writers in his studio located on his residential property.

Doing it yourself can present very specific challenges .

RB:

That led me down the path of the transition from analog audio to digital
I wanted to make sure that we weren’t left out. That’s a long and interesting story of how that ended up happening.

TR:

For now, we’re focusing on another sort of accessibility.

RB:

Then moving forward to 2002 when my good friend Mike Hansel who at the time was working for Caption Max, he came to visit me and my good friend Jack Patterson. We were in the music studio and he was coming over to play drums and we were going to jam and he said, rick, I don’t get it, how come you’re out there promoting this Audio Description stuff. You’ve got the studio and you got the chops as an engineer and all the equipment to produce and you’re not producing any. I was just stunned.

Well, I guess I never thought of that.

I immediately said let’s look into that. maybe that’s not a bad thing to do.

TR:

Even today, when we discuss Audio Description, it’s more than often from the perspective of a service FOR Blind people.

During my conversation with Rick, it was apparent to me that Audio Eyes should be viewed from a historical perspective.

So let’s go back to the beginning of Audio Description.

RB:

Well this is one of my favorite topics, I have to tell you. I’m so proud to say that United States of American has invented many, many , many things and has held many, many patents. And many of the things we’ve created and invented benefit people with disabilities, but normally those things are created, invented, delivered by people that don’t have that particular disability. Hey we will help those that are less fortunate kind of thing. What I’m proud to say about Audio Description is Audio description as created by Blind people. And every innovation and advancement in Audio Description that has really contributed to what it is now was made by Blind people.

TR:

According to The History of Audio Description, written by Joel Snyder, the idea of Audio description in its current form was first conceived in the 1960’s by Chet Avery, who lost his sight at 17 years old.

In 1981 Margaret Rockwell, a blind woman with a PhD in Education decided to pair the assisted listening devices with her future husband, Cody Pfanstiehl. An expert in media and public relations, Pfanstiehl read for the Washington Ear, the radio reading service founded by Rockwell.

RB:

Cody and Margaret, their gone now, rest in peace, but they set the standards for how description should be done so that it’s not condescending, so that you’re not explaining the plot. And they trained some people.

TR:

One of those trained was Allen Woods who continued training others in the Pfanstiehl method.

RB:

Another Blind person, a wonderful guy that I know, Jim Stovall, created the Narrative Television Network, NTN. He set out to try to apply Audio Description to television programs And in 1989 he worked I believe with WGBH, a television station, to demonstrate how it would be done. They used the SAP channel that was originally devised by Congress and the FCC to facilitate foreign language broadcast. They demonstrated it successfully in 1989. Jim received an Emmy actually for technical achievement.

TR:

During the 1990’s the only television network broadcasting Audio Described content was PBS.

RB:

Commercial TV wouldn’t do it no matter how much we pushed and advocated. They resisted.

In 2002, the FCC made a rule that commercial broadcasters would have to do three and a half hours of prime time described programming on their network. That’s how I got my start and some of the other companies got there’s

TR:

In hindsight, it seemed obvious. Rick familiar with recording technology was already promoting Audio Description and learning the business.

With his good friend Jack, Rick formed the first iteration of Audio eyes known then as We See TV.

RB:
I was invited by my good friend Jolene Mason who is a Blind person who should receive a lot more recognition than she has for her contributions to Audio Description. She insured that the Tournament of Roses parade every New Year’s is described live on television for Blind people. And has done so since the mid 90’s at least. Putting that on through her nonprofit, the Los Angeles Radio Reading Service.

Well, she invited me to a meeting with Deborah Shuster.

TR:

Deborah Shuster did the captioning for ABC television. She was approached about creating Audio Description for the network.

RB:

Deborah having the integrity to realize that Audio Description was not her forte and she didn’t know it was going to go look for a company that was good at it because she cares about providing good services in the industry, unlike some people who were caption companies who just said let’s just throw something out there and call it Audio Description. No one will know the difference because no one knows if it’s good or bad anyway, which we’ll get into at some point.

TR:

That meeting led to him describing for ABC television.

In 2007 Rick renamed the business.

RB:

Same company, same service same people and everything, but it became Audio Eyes.

We secured various clients and now we’re on as many as 9 broadcast networks, Amazon, iTunes, Netflix. Large venues and many corporations that produce corporate videos and so on.

The Pfanstiehl’s created it and trained sighted people to do it. Jim Stovall put it on television and GBH took it, but it became sighted people doing it without any input.

Yet another important stage in the development of Audio Description was made by another wonderful professional Blind person, Dr. Josh Miele.

TR:

Long time listeners should be familiar with the Smith-Kettlewell Physicist Dr. Josh Miele. He’s an alumni of the podcast and a member of the Reid My Mind Radio family. I’ll link to his episode on this episodes blog post.

RB:

He has developed a lot of really cool adaptive stuff for Blind people, but he was interested in description. He found that there was a grant available through the Department of education which he applied for initially.

He did the impossible, he brought together all of the major providers of Audio Description services and created the Description leadership Network under the Video Research and Development Center. the legacy is its website VDRDC.org

TR:

It served as a resource on Audio Description related information and provides a communication platform where leaders in the field discuss topics like inclusion.

As Josh too is a proponent for the inclusion of Blind people in the Audio Description production process he began an internship program.

RB:

Paid internship so that any description provider, who’s writing description could experiment with having a Blind employee and not have to have a financial risk for whatever the time period was three months, that any, six months and experience the value of having that person. The disappointing part of it was that really only one other vendor besides myself did it. I shouldn’t say one I think it’s technically two. One of them absolutely did take on the intern as a staff member for whatever the period of time was. The other one simply contracted with a Blind person as a third party to review their work after it was already done. It’s a little different to have a Blind person critique your work when it’s already out there on television as opposed to give the Blind person the opportunity to have input before its finished.

TR:

As for the company taking on the Blind intern, the feedback was positive. Full of praises for the intern and admitted to it being a mutual learning experience.

RB:

Josh had the great courage and integrity to ask well then does that mean going forward you would consider maybe employing the Blind person in your process. And there was a long silence and the person answered by saying. Well, we think maybe it will be a great idea since there’s so much work going on the internet right now, these Blind experts could volunteer their time helping companies that providing description on YouTube and other places on the network. The whole room kind of ooo’ed!

Maybe in an unintended way it sounded very much like they were saying that they should work for free.

TR:

Meanwhile back at Audio Eyes…

RB:

Our staff is now 30 people and it started with just two of us back in 2002.

Our desire was to provide the best quality description out there. And we emulated WGBH who was doing the best Audio Description. The only difference was we were going to be inclusive. We were going to make sure performers with disabilities had opportunities to work in it and Blind people in particular would always be included in the company. We would recruit, find train Blind people to work in production and we’ve always done that.

[TR in conversation with RB:]

You have 30 employees, can you talk about how many of those are Blind/disabled?

RB

Seven staff members that are totally Blind. Actually one guy might be qualified as Low Vision but it’s pretty low. (Laughs)

TR:

Rick was active as an advocate within the Screen Actors guild serving as an alternate board member and co vice chair of a committee creating opportunities for actors with disabilities. This and possibly those early experiences in the job market, helped form his early hiring policy.

RB:

I was very connected to a lot of disabled talent. for the first two years I willingly practiced reverse discrimination. I would only cast Voice Over artists with disabilities. I just felt like there was so much discrimination in the industry. We’re never giving people with disabilities and opportunity. I wanted to make my statement. I boasted about it on the internet and I naively thought it would make other companies feel the pressure and they would start hiring people with disabilities too, but it didn’t work.

TR:

Now looking towards the future and how we improve Audio Description.

RB:

Making sure that Blind people have a voice; what’s good, what’s bad, what are the standards, what should it be. I was eventually invited to edit and re-write a lot of sections of the style guide for one of the major streaming services. The big dog in the industry. To their credit, they recognize hey this guy is the expert he’ the professional let’s take his notes on what our style guide should be about, what description should be.

[TR in conversation with RB:]

You mentioned that this was your favorite topic, what’s the importance of this topic? Why do you think it’s important that people are aware of that history?

RB

I think it’s really important that people understand Audio Description was created by Blind people for Blind people because I want the industry to be accountable to the consumer. I want the industry not to be like many services for people with disabilities which are well intending but also have unintended patronizing elements to the services they provide. In other words, making people feel less than, less powerful, helpless, creating a dual class system. Sort of treating the people you’re helping like they’re not really equal to yourself
.

TR:

Audio Description is not a charitable venture, it’s commercial. The need for inclusion is therefore even more relevant in my opinion.

Making sure not to leak any revealing information, Rick shared a recent experience. One of his Audio Description clients received some complaints about description from the general public.

RB:

(In a mocking tone)

What’s with this annoying voice? Why do you have to put that in here? We don’t like this. How can we get rid of it?

They decided to address it in the TV program itself. Which I thought was a unique decision. The comment wasn’t very flattering of description itself. It offended some of my staff who are Blind. To the customer’s credit, when we notified them and said you know this is offensive. They decided to change it. And kudos to that organization that was willing to do that and showed some sensitivity to their patrons and actually care about the feelings of Blind consumers.
[
[TR in conversation with RB:]

What are some of the other hurdles that seem to be in the way , “in the way” (laughs) of Blind people being involved in the production side of Audio Description

RB

Blind people are not loud and vocal about wanting good service.

[TR in conversation with RB:]

Talk about it!

RB

Blind people are all too often grateful to have anything. In recent online forums…

TR:

I’ll include links to these forums on Reid My Mind.com.
They include the Audio Description Discussion Facebook group and the ACB Audio description project listserv.

RB:

A lot of Blind people and describers are on there. Unbeknownst to the members of that group there are actually a whole lot of network executives and TV people that watch that group sort of lurk there. Someone was complaining because the description on a particular series or program was poor. They told us stuff we already know. They didn’t tell us stuff we wanted to know. Bla, bla, bla!

Now I love it when Blind people get up and go hey man if you’re going to describe it for me do a good job otherwise I’ll turn off the description and listen like I used to.

So the discussion was fruitful, it was very constructive. But then some Blind person, inevitably, comes on and says guys I don’t understand why we have to be complaining about the description that we’re getting. Can’t you remember the days when we didn’t have anything at all. I mean can’t we just be grateful that these people are providing something.

That is the most destructive thing that Blind people can possibly do.

TR:

I have a feeling this attitude exists in any marginalized group. Perpetuating the idea that Blind people should just be happy with what they get implies they don’t deserve quality.

RB:

I have been told by one of my customers. And a major customer at that. Rick we’d be happy to even pay increase rates for this stuff if we could verify that what you’re saying about the quality of your service is actually true. Basically, they said if you can point us online to anywhere Blind people are saying this is what makes good description and it lines up with the kind of service you provide Rick well then yeh, we’re not going to grind you on the prices as much as we do because we want to pay for the best service there is.

TR:

At the end of the day, are these really just excuses based on what they already believe to be true?

RB:

the public perception of blindness and Blind people is really inaccurate. And really flawed and really is the greatest barrier to inclusion of Blind people in anything. Anything at all! Social services, employment of any kind. From my perspective in particular in inclusion in Audio Description production.

TR:

Misperceptions that ultimately question the abilities of blind people. Assumptions that lead people to think it’s amazing that a Blind person can do even the most basic things that have little to do with the ability to see like brush their teeth, get dressed…

RB:

People trying to drag them across the street, talking loudly because they can’t see or all these stereotypical things that do happen to all of us. Those same misperceptions are the same barriers within the entertainment industry, that prevent production companies, caption companies, localization companies these post production companies from thinking about Blind people and considering employing Blind people in their operations. And I have story after story I have so much inside perspective and direct contact with people.

TR:

The type of stories, based on real experience, that can provide insight into the industry that we as consumers may otherwise never
know.
RB:

It really is far and away public attitudes toward blindness and Blind people. That’s why I became affiliated with the National Federation of the Blind. I always sort of walked the fence between that and the American Council of the Blind and been a member of both and participated in both. I appreciate the American Council of the Blind’s advocacy. It was there advocacy really that led to the FCC ruling in the first place in 2002 to make description mandated for commercial television. They really deserve the credit for that.

What I’m about to say may sound like sour grapes, but it really isn’t.

TR:

The difference between organization’s as Rick sees it conflicts with his own philosophy of employing Blind people.

It stems from the initial development of ACB’s Audio Description project.

RB:

Committing themselves to ongoing advocacy and promotion of Audio Description. They did not include a plank that would strongly advocate for inclusion from an employment perspective. I felt that they should have consulted me because I had already been employing Blind people in this field for eight years. they knew very well of what I was doing. And yet when they created this initiative they didn’t even call me to say hey do you have any thoughts on this or that or the other thing. As a result in my opinion, they failed to include the professional opportunities and the importance of inclusion in the process in their initial manifesto on Audio Description.

TR:

While he appreciates both organization, for Rick, the difference between the two is clear. The National Federation of the Blind…

RB:

In my view, walks the walk. When they needed a lawyer they hire a Blind lawyer. When they need a travel agent they look for Blind travel agent.

TR:

The two teamed up and Rick and his colleagues offered a training.

RB:

It was a 50 week intensive training program. To train 10 Blind people to become Certified Description Quality Specialist.

TR:

The NFB’s support not only enabled Rick to provide this training but it also helped lead to opportunities for those trained.

RB:

We found that we definitely had a like mind.

I would like to have the legacy that providers of Audio Description automatically seek to include Blind professionals in their own operations. We are really far from that now, nobody does that, but that is my goal. I eventually want to return to producing music and get out of Audio Description but I would really like to establish that first.

TR:

As far as finding ways we can help, Rick suggests that those with a platform, podcasters, YouTubers, bloggers, no matter what your topic is, find a way to include discussions about Audio Description.

RB:

Get people talking about it whether they’re Blind or not. Kind of introduce people to it that don’t already know it.

TR:

And from the consumer point of view, well let’s share our comments; good or bad.

RB:

And they need to get those comments directly to anybody and everybody. In other words; tell the network, you write to the show, and to the description company that did it. And then publicly on social media. On your FB timeline on your Twitter account. Hey saw a great Audio Description and name where it was and when it was. And why? I love the voice that they chose or they had a horrible voice or the mix I could hardly hear the movie the description was so loud. Whatever it is be vocal about it.

TR:

If you want to be vocal about Rick, well, he’s on social media;

RB:

@BoggsBlogs (spelled out) on twitter. Facebook at rick Boggs.

TR:

You can find links to his social and more by visiting AudioEyes.com. Remember, that’s plural
RB:

AudioEyes (spelled out)

TR:
Or…

RB:

Give us a ring 818-671-6190. We’ll take your phone calls. We’ll talk to people, sighted people, Blind people, Voice over artists. I take demos over the internet all the time. Any Blind person interested in getting involved in this kind of stuff, I’m the only way in right now. We’re pretty busy but I do get to everybody eventually, if you’re patient and persistent. And I thank everybody really, if you listened this long, thank you so much for your interest in the whole topic, really!

Shout out to Rick Boggs! I enjoyed this conversation. Audio Description as you hopefully realize is about so much more than entertainment. It’s adoption, the level of commitment given by entertainment producers and broadcasters is a reflection of how Blind people are perceived in society.

Scripts censoring on screen scenes or talking down to the viewer, expecting quality control work for free,
overlooking the contributions and minimizing input from Blind people…

That to me sounds like a statement about how much Blind people are valued.

As Audio Description evolves it becomes more important to understand and assure its original purpose is maintained. All the more reason for more Blind people to be involved in its development.

I personally suggest Audio Description to those who are not Blind, however, I would not want to see Audio Description move away from centering Blind people and possibly becoming less about making the visual accessible.

How do you feel about Audio Description? Do you like this sort of dive into topics? Let me know; ReidMyMindRadio@gmail.com or leave me a voice mail at 570-798-7343.

If you liked what you heard today, Tell a friend to check out Reid My Mind Radio. It’s available wherever you get podcast

Transcripts, resources and more are over at ReidMyMind.com. And yes, that’s R to the E I D…

Audio: (“D, and that’s me in the place to be!” Slick Rick)

Like my last name

Audio: Reid My Mind Outro

Peace!

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